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  1. Video metrics to analyse the ROI of your video

    How many views did your new video have? Over a million? Well, that would lead you to believe that your video was successful right?...

    December 2, 2015

  2. Five tips for choosing an online video platform

    Video is booming. From 2018 on, more than 79 percent of all traffic is video....

    April 30, 2015

  3. Video SEO and video metadata

    Your video content deserves the largest audience possible. Preferably an audience that visits your own website. To attract these viewers, it is key to make sure that your video content...

    March 16, 2018

  4. Video SEO how-to: Video Rich Snippets

    You’ve probably read a few things about video video SEO: what it is, what it can do for you, how important it is for increasing your video audience....

    January 26, 2016

  5. Video Analytics: the processing platform

    Initializations, views, percentage viewed, (unique) visitors: Just some of the terms and metrics often mentioned in relation to video analytics....

    August 15, 2015

  6. Size Matters: the format makes the video

    Videos appear in many shapes and sizes. A video player within an app has different measurements to a video player on a website....

    September 12, 2017

  7. Interactive video: 4 practices to captivate viewers

    Relevance is key: each minute people upload 300 minutes worth of video to YouTube....

    November 5, 2016

  8. Video Analytics: Mobile Type becomes Device Type

    ...many screens are present in your household? Besides a television, do you own a tablet, smartphone, laptop and desktop? And do you use all these screens to watch video content?...

    February 28, 2018

  9. Video hosting for business: why use your own platform?

    When first talking to potential clients about their video content strategy, there is one question that always comes up....

    April 20, 2015

  10. SEO for video: optimize your content for search

    Video SEO optimization gives your videos a higher chance of making it to the top of search engine results. Think of factors such as: the right thumbnail, subtitles and complete...

    February 23, 2018

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