Blue Billywig Suggests provides media owners with a solution to offer video content to users based on context. We have created features that enable smart playlists to be formed from metadata, which can then be run on relevant site sections, ensuring users have the possibility of viewing related video content on every article.
Implementing Suggests can boost your video content plays by up to 50%, creating more options for users, while increasing the revenue potential from advertising.
Combining Suggests with our Ad Only Autoplay feature can increase ad revenue instantly by more than 100%, while limiting streaming costs for when content is not being monetised.
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If you are a media owner already publishing video content, the Blue Billywig advertising platform enables you to easily insert ad slots within your video streams. Our platform ensures the most optimal user experience, selecting the suitable ad format and highest quality streaming experience. The most popular in-stream format is the pre-roll, with mid-rolls, post-rolls and overlays also possible.
A pre-roll is a video ad that plays immediately before the chosen content of the user. Advertisers will target content types or user profiles that suit the message they are trying to get across in allotted time slot. Pre-roll lengths are usually between 15 and 30 seconds long.
Adding a VMAP tag behind the player provides publishers with the opportunity to run TV styled ad breaks within their online video content. This feature is particularly interesting to publishers who run long form content, as it provides them with the opportunity to maximize the revenue potential of such content, by running multiple ad slots at various intervals within the stream.
A post-roll plays after the chosen content has ended. While the post-roll may not acquire the same inventory levels as it's peers, they produce a significant impact as they have the benefit of being the last message a user consumes. Additionally, the user chooses to engage with post-rolls, giving it a higher conversion rate.
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