Video hosting platform: the benefits of a professional platform 

Are you looking for a reliable and efficient way to store and share your video content with your audience? A video hosting platform may be just what you need! With the right platform, you can easily upload, manage, and distribute your video content to a global audience.

In this blog, we’ll explore the benefits of using a video platform for your business and how it can help you to create, share, and monetize your videos. So, let’s dive in!

What are the benefits of a video hosting platform?

Having an experienced video content management platform comes with several benefits. It allows you to upload, manage and distribute your video content all from one unified dashboard. This enables your workflow to be significantly more efficient since your video content is organized in one system.The hosting is included in the platform.

Besides the fact that professional platforms have more experience when it comes to video hosting, they also offer other benefits and more advanced features that allow you to get the most out of your video content.

Hosting made easy

With a professional platform, you can fully rely on the knowledge that the team has to offer, without having to know every technical detail. If you do run into errors or malfunctions, there’s a support team available to help you at all times.

Also, most video hosting platforms are compatible with existing CMS platforms, making it easy to integrate a video platform with other services and systems you’re currently using.

Scalable solution

Most free video hosting services, such as YouTube, require users to forfeit content rights. In many cases, it’s possible that once users upload content, they give the platform the right to reproduce or alter videos, to keep a copy of the content on the server after the user deletes it or the right to monetize videos, without returning any of the revenue.

With professional platforms you’ll always have full control over your videos, safeguarding the security and privacy of your content. It’s your choice whether you’d like to monetize or not, for example.

More control

Some free video hosting services require users to forfeit certain content rights. In many cases, it’s possible that once users upload content, they give the platform the right to reproduce or alter videos, to keep a copy of the content on the server after the user deletes it or the right to monetize videos, without returning any of the revenue.

With professional platforms there’s no question of whether you’ll lose rights to your video content. You’ll always have full control over the videos and what you wish to do with them, safeguarding the security and privacy of your content. It’s your choice whether you’d like to monetize or not, for example, and if you use your own professional hosting platform, you’ll retain those rights.

Viewers keep watching your content

Free platforms like YouTube are designed to keep viewers engaged on their platform. One way they do this is by offering related videos. These videos are selected based on an algorithm that looks at the viewer’s demographic and interests and can be from your channel, but also from a competitors channel. This way viewers don’t necessarily continue watching your content on your channel and are tempted to click away.

By hosting your videos on a professional platform, you have full control over the related videos, allowing you to keep viewers engaged with your own content and on your own domain.

What video hosting platform is right for you?

Deciding on a video hosting platform depends on multiple factors like budget, video goals, and what features you’re looking for in a platform.

Choosing a hosting service doesn’t mean that you can’t use any other platforms, it’s just a matter of knowing when to use which platform. Many content creators use a free video hosting service like YouTube as a way of increasing the reach of video in combination with hosting on their own domain. The combination of platforms only strengthens the overall video strategy. To learn more about this, download our free platform comparison guide.