and PPV

Build a profitable video implementation by monetizing your content streams across all devices and screens using either instream advertising, subscriptions or pay-per-view services. Our Ad Schedules feature even helps you create TV-style ad breaks within your content.


Use the world’s most complete software-only outstream suite. You can easily design your own formats and connect any and all ad systems.

Prebid for

Take advantage of all that Prebid for video has to offer, without any of the heavy lifting. Prebid header bidding is built into our player, and we offer the option to implement our player as a renderer in your own header auction to easily create a multi-format auction right on the page.

Ad Only

With our unique ad detection feature you can autoplay your content to users only when an ad has been sold. Boost your supply numbers without adding on unnecessary streaming costs.

Interactive video ads

Create interactive video ads in our interactive studio in a matter of minutes. Shoppable formats provide a massive boost to your ads engagement levels, as well as shortening buyer journeys in the age of commerce media.

Control your margins and increase your revenues

We focus on building the best video monetization software to support companies on the open internet. We don’t take margins from your earnings and don’t trade ads on your behalf. You have full control and transparency over your monetization stack so you keep 100% of your revenue.

Connect any ad technology

Our monetization solutions are designed with our customers’ needs in mind. We’re integrated with all the major ad technologies in the market, making you ready to configure the most modern and optimal setup for your ad stack.

Ad services Dashboard - Blue Billywig

Gain granular insights

Say goodbye to data fragmentation and hello to actionable insights. The Ad Services Dashboard offers comprehensive insights into ad performance, optimized content monetization, intuitive visualizations, and real-time tracking for revenue growth.

Discover how Business Insider used our platform to take their video monetization strategy to the next level

Why publishers love working with us

By utilizing Blue Billywig’s entire video stack, we’ve successfully built out our video monetization strategy and have created a strong offering for our content, native, instream and outstream solutions which we’ve rolled out across our sites. The integration and implementation is simple, and support is helpful and responsive.

Peter Doe, Head of Programmatic – Aller Media

I am delighted with the innovative platform which has allowed us to customise and scale our video offering across our sites and apps. The level of service is exceptional and leveraging their expertise we have significantly enhanced our product offering.

Sharon Mullen, Head of Programmatic – Irish Times

At Converge Digital, we have a very strong partnership with Blue Billywig. This collaboration has created significant revenue uplift across our growing publisher portfolio. The support provided by Blue Billywig is great, the technology is very flexible, and their knowledge and expertise helps keep us at the forefront of the programmatic digital video market.

Ian Maxwell, COO – Converge Digital

Join the brands that are already successfully using our video monetization solution

Let your video monetization strategy take flight

Check out our video monetization cases

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Gamer Network

Gamer Network optimizes workflow and maximizes their on-site advertising revenue with our monetization solutions.

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Using our platform, Adasta maximizes monetization revenue for Italian publishers.

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Luma Delikatessen

Luma Delikatessen uses shoppable video to sell their products directly to consumers.

See full case study
Waytogrow website


Learn how Waytogrow uses our platform and monetization suite to help publishers earn more from their ad inventory.

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Everysport Media Group

Everysport Media Group streamlines their workflow and creates a profitable model through ad partner integrations for instream monetization.

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Business Insider

Business Insider uses our platform to take their video advertising strategy to the next level.

See full case study
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Learn how Ringier was able to take their outstream video sales in-house and generate additional revenue

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Aller Media Denmark

Aller Media Denmark

Publisher Aller Media Denmark was looking for a way to use video monetization to engage more users and maximize their revenue.

See full case study