An interactive video is a dynamic video that responds to the viewer’s actions.
There are two distinct forms: Branching & Interactive Overlays
With branching, an interactive structure is added to your video so the viewer can determine what content is relevant. The viewer only watches what they find interesting, resulting in higher completion rates and increased customer satisfaction.
With interactive overlays, the interactive elements are layered on top of the video. This type of interaction works particularly well for existing video content, for example, creating a ‘buy now’ button or asking a viewer for feedback.
It's also possible to combine branching and overlays in the same video, creating a situation where the user is totally engaged with the content. They then have the ability to makes choices, completes forms, provide feedback and even make a purchase.
Video use on mobile devices is growing exponentially. In 2018 smartphone-only video starts topped 50% for the first time globally. It is expected that this growth will continue. With Blue Billywig, all interactive elements added to your videos will also work across all device types. Our in-line technology , unique in the market, ensures that interactive videos play seamlessly on iOS devices , without the need to download an app. All of our interactivity is available on mobile devices.
Are you interested in using interactive video to achieve your video goals? Please fill in the form below