Interactive video is an innovative way to reach your targets. Encouraging user interaction through an already powerful medium can have an immediate impact on your results. Adding interactivity is easy with our interactive video software.
There are two distinct forms: Branching & Interactive Overlays. With the software in our video platform it's easy to add both forms of interactivity to your video.
With branching, an interactive structure is added to your video so the viewer can determine what content is relevant. The viewer only watches what they find interesting, resulting in higher completion rates and increased customer satisfaction. Want to see more results and possibilities? Discover how the Swedish Red Cross uses their interactive video "Save Lives" to teach people First Aid.
With overlays, the interactive elements are layered on top of the video. This type of interaction works particularly well for existing video content, for example, creating a ‘buy now’ button or asking a viewer for feedback.
It's also possible to combine branching and overlays in the same video, creating a situation where the user is totally engaged with the content in the interactive video player. They then have the ability to makes choices, completes forms, provide feedback and even make a purchase. These are just a few of the options for interactive video. To help you get inspired, we've highlighted 10 creative examples.
Video use on mobile devices is growing exponentially. In 2018 smartphone-only video starts topped 50% for the first time globally. It is expected that this growth will continue. With Blue Billywig, all interactive elements added to your videos will also work across all device types. Our in-line technology, unique in the market, ensures that the interactive video player works seamlessly on iOS devices, without the need to download an app. All of our interactivity is available on mobile devices.
Discover the possibilities of the Studio, where you can create and edit your creative interactive experiences.
Are you interested in using interactive video to achieve your video goals? Please fill in the form below.