Lidl seeks to inspire consumers with engaging and snackable video recipes. Using our platform’s distribution and lead generation tools, their videos are distributed on Lidl’s own channels and partner websites. Templates are used to automatically brand each video to match the partner site and interactivity is used to increase conversions.
Lidl is a German global discount retail chain with over 10,000 stores in 23 countries across Europe and the USA.
This video is in Dutch.
To optimize their distribution and reach, Lidl Belgium shares their video content both on their own website and on numerous partner media sites. The appearance of the video and the player are automatically adjusted to match the branding of the partner websites.
Three different publishers spread content across a total of nine websites, and each partner website comes with its own unique features and functionalities. To keep their content scalable, they utilize templates for all their videos that include logic that dynamically selects the optimal layout and functionalities for the website.
Within a video, viewers can either download a recipe or sign up for the Lidl newsletter with the latest recipes. By using a template, the interactive elements are automatically added to each video.
To automate their mail flows, Lidl connected our platform with their email marketing system. Recipe emails are constructed by using the metadata in our platform, which contains the ingredients, instructions and a photo of the recipe. The platform communicates this information to the email marketing system to simplify compiling the email to send to the viewer.
Lidl Belgium operates in two languages: French and Flemish. The video player automatically detects the page URL where the player is embedded and automatically shows the video in the right language.
In a nutshell: scalable content and an optimized workflow. The increasing volume of videos for Lidl Belgium is easy to manage thanks to various templates and integrations. This automated workflow combined with their reach allows them to intelligently work towards their goal: to reach and inspire as many people as possible with their snackable content.
Vidio uses interactive formats to capture the attention of target audiences and guide them toward the desired actions, leading to impressive engagement and results.
Telecom provider Budget Thuis helps their customers connect to the internet with interactive video.
Fill out the form and one of our video experts will happily show you around our platform and answer any questions you might have.