Every year, the Dutch Burns Foundation works together with the Dutch Fire Brigade to raise awareness about fire safety. In an effort to educate parents of young children on how to protect their families in case of a fire, they used our platform to create an interactive video.
The Dutch Burns Foundation seeks to prevent burns from happening and reduce their impact by educating citizens on effective preventitive measures and how to best handle a fire or accident.
This video is in Dutch.
The Dutch Burns Foundation used the interactive studio to create a quiz that tests viewers’ knowledge of fire hazards. The video contains a variety of gamification elements, putting the viewer in dangerous situations, asking them how they would respond, and then showing them what the consequences of their decisions are.
By using a direct link to a payment system and forms connected to their donor database, viewers are able to order a fire alarm, a fire extinguisher, or become a donor.
The video appeared on a special landing page during the Fire Prevention Weeks. The campaign attracted a high volume of traffic: 144k views in total, via paid and organic traffic. The video also generated an increase in new donors.
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