Profile was looking for an innovative way to launch their new product and boost their conversions. Learn how they used our platform and interactive solutions to reach their goal.
Profile is the place to go for car maintenance: from a MOT inspection to a tire change, they have you covered. Using a franchising system, Profile has over 150 garages all across the Netherlands.
This video is in Dutch.
To highlight their services and the newest tire in their collection, the Primacy 4, Profile set up a campaign centered around a playful interactive video quiz. They created a special landing page and used social media teasers to generate traffic to the campaign.
Using the flowchart feature in our platform, Profile was able to get a clear overview of the structure of their interactive quiz. In the interactive video, viewers are tested on their tire knowledge. The video has an authentic look and feel, and features an actual Profile garage owner in the role of the quiz master. As a viewer, you play along with other contestants and are able to leave your details at the end of the video. By doing this, you can win various prizes, including a new set of tires.
Interactive analytics allow Profile to measure every click and gain in-depth understanding of how viewers go through the video. Accessing answer data allowed Profile to gain a better understanding about the knowledge that their target audience has, and is able to use this insight in new campaigns.
Profile launched a successful campaign–The video had a high completion rate, with more than half of viewers completing the entire quiz. Add that to the 12% conversion rate, and it’s safe to say that Profile was able to boost their video strategy using our Online Video Platform.
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Learn how AZ increased fan engagement and monetized their content with the help of our platform & experts.
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