Personalised video allows you to address your target group in a unique and personal way and helps you stand out from the flood of impersonal messages they receive every day. In the Blue Billywig Online Video Platform, it was already possible to create real-time personalised videos, but we’ve just added the option to render the personalisation within your video.
Why should you use personalised video?
What would you be more likely to respond to--Someone addressing you as “hey you” or by your own first name? Using personalised video, you personalise your marketing in a scalable way. There’s no need to record hundreds of videos, since you can work with one video where personalisation adapts to the viewer. You can also take your personalised videos a step further by adding interactivity.
Combine personalised video with your other marketing efforts, like social media campaigns and mailings. Adding personalised video to your emails leads to better open rates, higher click-through rates, and more engagement.
Real-time or rendering: what's the difference?
Real-time personalisation means that the personalisation loads the moment the video starts playing. This type of personalisation works best on stationary elements or ones that don’t move around much, like when a name or message displays on a card.
Rendering allows the personalisation to be ‘embedded’ in the video. Instead of an overlay, the personalised elements are an actual component of the video. This type of personalisation works best on textured video elements, moving video objects or surfaces with depth, like a name on a waving flag or a photo on a bottle.
Rendering: what are the advantages?
Rendering your personalised video gives you more creative freedom. By using After Effects, you have the ability to animate the personalisation, move it around or add texture to it. This brings depth and intensity to your videos, making it look more natural and realistic.
In addition, rendering your video has a faster loading time because the personalisation is already part of the final product. This also ensures that the personalised videos can be shared and played on social media.
Get started with personalised video
Whether you’re looking for a fun end-of-year video, a personal touch to your product launch, or a unique way to send bills: with personalised video you create a scalable, relevant experience. Get your quote for a personalised video now and we'll be happy to think along with you.