What role did video play in 2020 and what trends will we take with us into this year? How will video continue to evolve in 2021? No one can predict the future by staring into a crystal ball, but three video specialists venture to predict the video trends for 2021.

Thijs Jaski from Yune, Noortje Janmaat from verdienenmetvideo.nl and Dave Oliemans, Sales Manager at Online Video Platform Blue Billywig, talk about the latest developments in online video in an interview with online marketing and communications platform Candid.

Among other things, 2021 will be the year of shoppable videos, livestreams becoming indispensable to businesses, and videos that are increasingly customized to individual viewers.

Dave Oliemans: “There are unprecedented possibilities to allow personal preferences to play a role within videos. Thanks to data integration improvements, you can personalize not only the choice of which video to display to a viewer, but also the story within it, the products that the video displays, and more.”

Read the full Dutch interview including all the video trends for 2021 on  Candid Platform.