interactive video in less than a year
average views per month
customer satisfaction

About Karwei

With over a 130 hardware stores, KARWEI is a known and trusted hardware store in the Netherlands. Their mission is to make stylish living accessible to everyone.

Industry Retail
Company size 1,000+ employees
Headquarters The Netherlands


Inspire viewers to expand their DIY knowledge & create new customers
Encourage DIY enthusiasts to use KARWEI's website and app
Enrich their online service tools with engaging video

Why Karwei chose to work with us

We made the choice to add interactivity to our how-to videos. Instead of sending static images, we want to put clients in charge, so they only watch relevant information. Blue Billywig offers us the right, flexible tools. In addition, we really love having our own branded video player instead of embedding a YouTube player in our online environment.

Laurens Miedema, Marketing & Communications Manager at Intergamma

Looking for an all-in-one solution to help you reach your video goals?

See KARWEI's video in action

This video is in Dutch.

How Karwei uses our Online Video Platform

Using commonly searched DIY topics, KARWEI creates a variety of videos that instruct viewers on how to turn their house into a palace. By taking a step-by-step approach through the video, viewers can complete the various remodeling tasks at their own pace. Video-in-video explainers and information buttons are used to display extra information to viewers that need additional help.

What Karwei has achieved

KARWEI’s videos have received extremely positive reactions, with 91% of viewers providing positive feedback. Using our Platform, KARWEI has managed to inspire over 20,000 DIYers per month. In the future, they plan to give viewers the ability to order supplies directly from the video.