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ING Wholesale banking is proud to have many successful customers, but felt like sharing these stories in written text didn’t do them justice. Using our interactive video solutions, they were able to showcase these successes in an appealing and original way.
ING Wholesale Banking is a service provided by Dutch bank ING that offers a wide portfolio of banking services like lending, payment, and cash management to corporations, governments and financial institutions.
This video is in Dutch.
To inspire their potential clients, we used our interactive solutions to help ING Wholesale Banking convert six client cases into engaging videos. Interactive layers were used to give viewers the option to view extra in-depth information about each case. To keep track of which elements were viewed and clicked most often, ING used the analytics feature in our platform.
Views on the interactive cases far exceeded views on conventional client cases. On top of that, visitors stayed on the pages for significantly longer. ING Wholesale Banking gained useful insights into the interests of their clients and how their clients engage with their content.
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