About ING

ING Wholesale Banking is a service provided by Dutch bank ING that offers a wide portfolio of banking services like lending, payment, and cash management to corporations, governments and financial institutions.

Industry Banking
Company size 51,000+ employees
Headquarters The Netherlands


Showcase various client cases in videos that allow direct access to relevant information
Increase the video's resolution score

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See ING's video in action

This video is in Dutch.

How ING uses our Online Video Platform

To inspire their potential clients, we used our interactive solutions to help ING Wholesale Banking convert six client cases into engaging videos. Interactive layers were used to give viewers the option to view extra in-depth information about each case. To keep track of which elements were viewed and clicked most often, ING used the analytics feature in our platform.

What ING has achieved

Views on the interactive cases far exceeded views on conventional client cases. On top of that, visitors stayed on the pages for significantly longer. ING Wholesale Banking gained useful insights into the interests of their clients and how their clients engage with their content.