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About Lidl

Lidl is a German global discount retail chain with over 10,000 stores in 23 countries across Europe and the USA.

Industry Retail
Company size 341,000+ employees
Headquarters Germany


Increase engagement
Inspire people with recipe videos
Boost online reach

Why Lidl chose to work with us

Lidl started an ambitious project together with Blue Billywig and media company Zigt. Along the way we kept developing, improving and testing. This project is an ongoing process, because we constantly aim higher. Flexibility and long-term thinking are essential and that is where we find a competent partner in Blue Billywig.

Jonas Braun, Media Strategy and Special Projects at Lidl

Looking for ways to inspire and engage your audience?

See Lidl's video in action

This video is in Dutch.

How Lidl uses our Online Video Platform

Templates & automated branding

To optimize their distribution and reach, Lidl Belgium shares their video content both on their own website and on numerous partner media sites. The appearance of the video and the player are automatically adjusted to match the branding of the partner websites.

Three different publishers spread content across a total of nine websites, and each partner website comes with its own unique features and functionalities. To keep their content scalable, they utilize templates for all their videos that include logic that dynamically selects the optimal layout and functionalities for the website.

Lead generation

Within a video, viewers can either download a recipe or sign up for the Lidl newsletter with the latest recipes. By using a template, the interactive elements are automatically added to each video.

To automate their mail flows, Lidl connected our platform with their email marketing system. Recipe emails are constructed by using the metadata in our platform, which contains the ingredients, instructions and a photo of the recipe. The platform communicates this information to the email marketing system to simplify compiling the email to send to the viewer.

Language detection

Lidl Belgium operates in two languages: French and Flemish. The video player automatically detects the page URL where the player is embedded and automatically shows the video in the right language.

What Lidl Belgium has achieved

In a nutshell: scalable content and an optimized workflow. The increasing volume of videos for Lidl Belgium is easy to manage thanks to various templates and integrations. This automated workflow combined with their reach allows them to intelligently work towards their goal: to reach and inspire as many people as possible with their snackable content.