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About Klap

Klap is a Dutch insurance broker that’s been in the business for over 150 years. They have a clear and efficient way of helping entrepreneurs understand their risks and opportunities in order to help them find the best insurance policy.

Industry Insurance
Company size 75+ employees
Headquarters The Netherlands


Surprise clients and make contact even more personal
Create a sense of loyalty
Increase customer satisfaction

Why Klap chose to work with us

Blue Billywig has perfectly supported us in both the creative process and the actual distribution of our videos, by translating the DNA of our organization into the video message together with a lot of fun and dedication.

Bram Grundmeijer, Commercial Director at Klap

Looking for an all-in-one solution to help you reach your video goals?

See Klap's video in action

This video is in Dutch.

How Klap uses our Online Video Platform

Klap was looking for ways to engage with their clients in a personal way that was still scalable, and decided to use personalized video. They chose two moments to send out videos: on client’s birthdays and for company events. Klap even used their own employees in the videos, which gave the videos a personal feel with a dash of authenticity.

The videos are sent automatically through Klap’s CMS, and data sourcing is used to personalize the emails. Each email receives a unique link that ensures that the correct personal data is loaded into the video. This way of personalizing their content makes it easily scalable and adjustable, and new clients can be added anytime.

What Klap has achieved

97% of viewers responded positively after watching the personalized video. Personal touches like these, especially in the insurance industry, go above and beyond to increase customer satisfaction and loyalty.