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Online Video Monetisation

increase the relevance, impact and engagement of digital video ads

Blue Billywig's Online Video Platform offers numerous opportunities for video monetisation, enabling publishers and third parties to maximize their earnings from video advertisements. 

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Video Monetisation Solutions

Blue Billywig's bespoke video monetisation solutions are developed to create additional video supply, allowing media owners to take back some control from the dominant forces in the market, while also providing benefits on the creative side.


Our tech only, demand agnostic approach to outstream provides media owners with the opportunity to in-house their outstream sales, which will boost net revenues and eCPMs, as well as allowing for total flexibility and customisation in terms of player appearance and behaviour.

Interactive Ads Studio

Create innovative interactive video ads in our state of the art editing studio. All templates are fully customisable. Turn a linear pre-roll or outstream ad into a more effective and engaging interactive video ad, improving brand association and increasing ROI's.

Blue Billywig Suggests

Blue Billywig Suggests provides content owners with a solution to offer video to users based on context, massively boosting overall video views, and hence instream ad possibilities. Combine Suggests with our 'ad only autoplay' feature for further revenue gains.

Prebid Player Bidding

As well as tag based integrations with all the major ad systems, Blue Billywig offers a managed player bidding service using Prebid. This allows for a simultaneous auction for clients who use multiple SSP's in order to best monetise their video supply.

Instream Advertising

Blue Billywig provide for all instream monetisation possibiltiies, with solutions for preroll, postroll, VMAP and display overlays. As with outstream, we can connect easily to any ad server, with player bidding also possible.

HTML5 Player

Blue Billywig's customisable, ultra-lightweight HTML5 player, is capable of handling the most innovative of ad formats. As well as playing standard formats for in and outstream video, the player can also handle interactive VPAID ads, 360 ads, and even livestream ads.

What publisher partners say about us


"I am delighted with the innovative platform which has allowed us to customise and scale our video offering across our sites and apps. The level of service is exceptional and leveraging their expertise we have significantly enhanced our product offering."

Sharon Mullen

Head of Programmatic - Irish Times

"At Converge Digital, we have a very strong partnership with Blue Billywig. This collaboration has created significant revenue uplift across our growing publisher portfolio. The support provided by Blue Billywig is great, the technology is very flexible, and their knowledge and expertise helps keep us at the forefront of the programmatic digital video market."

Ian Maxwell

COO - Converge Digital

"We are very pleased to work with Blue Billywig. We experience prompt and professional support and a smooth implementation process. Blue Billywig is easy to use, easily integrated with our adserver, compatible with various video formats and it helps us optimise our time spend on video creative."

Frederik Ohl

Head of Digital - Berlingske Media

"We were looking for a partner who could provide us with a complete video solution across 50+ publishers. Blue Billywig definitely proved to be the right solution - apart from the great service and communication they have with our teams, the quality is also incomparable. Highly recommended."

Sjoerd van der Meijden

Director Sales & Business Development - Mannenmedia

"By utilizing Blue Billywig's entire video stack, we've successfully built out our video monetization strategy and have created a strong offering for our content, native, instream and outstream solutions which we've rolled out across our sites. The integration and implementation is simple, and support is helpful and responsive."

Peter Doe

Head of Programmatic - Aller Media
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Empowering premium publishers since 2006. Contact us today to join and get started.

Alternatively contact us at: Ph +31 (0)  35 8 20 02 80  | email