How many views did your new video have? Over a million? Well, that would lead you to believe that your video was successful right? But how do you actually measure the real ROI of online video? And how can you optimise your online video strategy? A lot of companies use the number of views as a metric for their success, but are they enough to draw this conclusion?
While online video is taking off, video metrics aren’t…
Strategic deployment of online video is familiar to most companies. However, it seems like something is missing and the number of views are not delivering the full ROI you would like; for example, a higher customer satisfaction or a better conversion rate. So, how can we draw the right conclusions that give us the information we need to achieve our goals? Right. Video optimization based on video metrics. Only continuous analysing and optimising can realise the best results for online video.
Let's look at the basics that video metrics offer. There are various analytics depending on the platform(s) you use. Some of the most common analytics will be highlighted below.
Figure 1: Display duration based on viewers (vertical:numbers of viewers, horizontal: the percentage of time watched).
For all video metrics named above: the outcome will become more trust worthy once you publish more videos. More videos allow more opportunities for comparison between various videos. By looking at video statistics more closely, it learns you more about how to achieve your goals. You will also gain knowledge about target groups and on how to improve your video strategy. Time to gather some new insights and start optimising!
Our experts can provide support and advice on all aspects of online video. We are also happy to manage the whole process for you from our end, including the video production. Our platform is user friendly, flexible and fully equipped to support your video strategy.
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