Video Monetization

Explore the top 5 trends in digital video advertising. Learn about the rise of Connected TV, Interactive video ads ,and more. Discover how these trends can refine your strategy and keep you ahead in the evolving landscape.

Having updated to Prebid 8 ourselves here at Blue Billywig, we will explore the key updates and changes introduced by Prebid 8 and delve into their implications for digital publishers.

Boosting trust in Programmatic Ads: explore Sellers.json advantages for enhanced transparency and buyer confidence in digital advertising. Learn more.

Unveiling the Impact of New Video Ad Guidelines by IAB Tech Lab. Explore the changes and their significance. Learn more!

Given the consistent rise of video viewing, we’ll be running through some trends we can expect in the next 12 months or so and how it can affect you as a stakeholder within the video landscape.

The growth of Outstream video shows no sign of diminishing since its introduction to the digital advertising mix early in the last decades.

While placing video content within articles is hardly a new trend, the market has advanced dramatically in recent years, with an array of new possibilities for both content selection and monetisation.

While we have recently highlighted the reasons why brands should adopt interactive video advertising as part of their digital strategy, the effectiveness of these innovative ad formats naturally varies based on the creative itself.

Dynamic advertising, or dynamic creative optimisation (DCO), is a term frequently used in digital marketing, and essentially provides marketeers with the ability to tailor advertising content to suit a particular criterion set.

There are many factors that play a part in the accelerated adoption of such formats, and I endeavour to lay out the 5 most significant ones.

In this blog we’ll take you through the different types of auctions, how they can benefit you and how our player helps overcoming the potential drawbacks of waterfall bidding.

Video advertisement budgets have been on the rise for more than a decade now, and more than ever, advertisers and agencies are looking to get more bang for their bucks.

You want to make the most of your existing ad inventory and increase it where possible. Video ads almost always deliver a higher CPM than normal display ads.