Tips & tricks

Explore the top 5 trends in digital video advertising. Learn about the rise of Connected TV, Interactive video ads ,and more. Discover how these trends can refine your strategy and keep you ahead in the evolving landscape.

 All online content should be accessible to everyone, regardless of any disabilities. Thankfully things are moving towards making this a requirement, and does not apply only to text,  but also audio and video material.

Interactive CTV advertising is transforming the way brands connect with viewers. Learn about the challenges and innovations that are shaping the future of advertising.

Enhance your video and content creation using cutting-edge AI-powered tools. Dive into our blog and discover how AI tools can revolutionize your approach.

Check out this comprehensive checklist for creating accessible videos that adhere to Web Accessibility Guidelines (WCAG).

Learn how a branded video player can seamlessly match your brand, boost your video SEO, improve engagement, and more!

We’ve rounded up our best read blogs & guides in 2022 to help you brush up on your video knowledge.

As American academic Michael Porter states: “The essence of strategy is choosing what not to do.” In other words, a good strategy is the result of making smart and incisive choices.

These 5 essential online video metrics will help you measure and optimize the performance of your video content.

Let’s see how video can contribute to improving customer service, looking at efficiency, customer satisfaction and job satisfaction.

Make sure you stand out and that candidates remember your message by using interactive recruitment videos. Curious why this works so well? Read the top 5 reasons to use interactive recruitment videos in this blog!

Over the past few years autoplay has become more and more popular. However, when does autoplay lead to (feelings of) agitation and when does it benefit your desired goals? Keep reading to find out!

Video in sales is an efficient way of surprising prospects, keeping them informed and it helps you shorten your sales cycle.

One of the typical reasons for choosing a non-free Online Video Platform (OVP) is the ability to determine who gets access to your valuable content.

A company spends nearly an annual salary on every new hire. And once a company makes this investment, it takes 90 days to onboard this new employee.

Sound is often a key component of online video. But there are situations where the visuals take the upperhand.

Adding subtitles to your videos is easier than you think. And it’s about to get easier with this list of tools to get you started.

Everyone is familiar with the phrase: “don’t judge a book by its cover”. But we are all guilty of doing this sometimes. The saying also applies to online videos.

What started as a simple question (“do we have any plans for Valentine’s Day?”), turned into the first ever Blue Billywig Valentine’s video.

It’s decided: you are getting started with video. Or maybe you have been using video for quite some time, but you are on the look-out for new ideas.

It is one of the biggest annoyances for customers: long wait times for the customer service. Video offers a fitting solution. But implement it correctly to avoid these three common mistakes.

Watching a series or film during a long train ride. Sharing a funny video with your colleagues over lunch. We are watching more and more video content every day.

Have you been diagnosed with FOMO? Everybody who owns a smartphone is familiar with this Fear Of Missing Out and is searching for ways to stay up-to-date.

Video is all around, even hidden in the texts you read. Let’s catch up on what this means for online video in your marketing communication mix.