The digital advertising landscape is continually evolving, with privacy concerns taking center stage. Prebid, the widely used header bidding solution, has recently undergone a significant privacy-focused makeover in its Version 8 (Prebid 8) update.
Having updated to Prebid 8 ourselves here at Blue Billywig, we will explore the key updates and changes introduced by Prebid 8 and delve into their implications for digital publishers.