Interview Tom Kleijn
  • Blog
  • Online Video Platform

The development process behind our new analytics dashboards

Speed, efficiency and user friendliness are the cornerstones of the new and improved analytics dashboards. Time to talk to our product owner Tom about the new changes.

OTT trends
  • Blog
  • OTT

5 OTT trends to look out for

In this article we’ll dive into the current trends of OTT and the opportunities and impact this will have for your business.

Youtube vs Blue Billywig
  • Blog
  • Online Video Platform

Guide: comparing YouTube to a professional video platform

Download the guide “Comparing YouTube to a professional platform” to help you decide when to use a free service, when to use a professional platform, and when to combine the two.

Video Hosting
  • Blog
  • Online Video Platform

Video hosting platform: the benefits of a professional platform

What is video hosting for business, why do you need it and what are the benefits of having your own video hosting platform?

Healthcare marketing eBook
  • Blog
  • Interactive Video

Healthcare video marketing eBook

In the eBook “Interactive video: revolutionizing healthcare marketing” you’ll find out how interactive video helps you achieve your goals.

Blue Billywig Online Video Platform
  • Blog
  • Online Video Platform

Five tips for choosing an online video platform

There are multiple online video platforms that you can choose from. Use these five tips to make sure that you choose the right one for you.

Video marketing strategy
  • Blog
  • Tips & tricks

Video marketing strategy success: avoid these 4 mistakes

As American academic Michael Porter states: “The essence of strategy is choosing what not to do.” In other words, a good strategy is the result of making smart and incisive choices.

Video advertising trends 2021
  • Blog
  • Video Monetization

5 video advertising trends for 2021

Given the consistent rise of video viewing, we’ll be running through some trends we can expect in the next 12 months or so and how it can affect you as a stakeholder within the video landscape.

Video SEO header
  • Blog
  • Video SEO

Video SEO & video metadata: 6 tips to optimize your video

Your video content deserves the largest audience possible. Preferably an audience that visits your own website. To attract these viewers, it is key to make sure that your video content can be found online.

Doctor patient
  • Blog
  • Interactive Video

Interactive pharma video to increase patient awareness

An appointment at the doctor’s office often brings on tension, nerves and high emotions. One in three patients reports that they don’t remember conversations with their doctor very well, if at all.

Online video metrics blog
  • Blog
  • Tips & tricks

5 online video metrics to measure your success

These 5 essential online video metrics will help you measure and optimize the performance of your video content.

Video transcript
  • Blog
  • Video SEO

Video transcript: why it benefits your video SEO

Whether it’s link building or keywords: with a video transcript, you ensure that your media is also accessible to algorithms.

Pharma video
  • Blog
  • Interactive Video

Interactive healthcare video for the healthcare professional

The pharmaceutical market is continuously developing and using video as a strategic part of communication is becoming increasingly important.

Improve customer service with video
  • Blog
  • Tips & tricks

Improve customer service with video

Let’s see how video can contribute to improving customer service, looking at efficiency, customer satisfaction and job satisfaction.

Outstream video
  • Blog
  • Video Monetization

The rise and rise of Outstream video ads

The growth of Outstream video shows no sign of diminishing since its introduction to the digital advertising mix early in the last decades.

Video sitemap
  • Blog
  • Video SEO

Video sitemap: what is it and what does it do?

A video sitemap not only tells search engines which videos are on which page, but it also provides additional information about the video.

Interactive video recruitment
  • Blog
  • Tips & tricks

Recruitment video: how to stand out

Make sure you stand out and that candidates remember your message by using interactive recruitment videos. Curious why this works so well? Read the top 5 reasons to use interactive recruitment videos in this blog!

Contextual video suggestions
  • Blog
  • Video Monetization

Making the case for Contextual Video Suggestions

While placing video content within articles is hardly a new trend, the market has advanced dramatically in recent years, with an array of new possibilities for both content selection and monetisation.

Video SEO tools
  • Blog
  • Video SEO

Video SEO tools

Whether you’re getting started with video SEO or are already an expert: it’s always nice to have some tools to make it easier. Find out our favorites.

Autoplay
  • Blog
  • Tips & tricks

To autoplay or not to autoplay?

Over the past few years autoplay has become more and more popular. However, when does autoplay lead to (feelings of) agitation and when does it benefit your desired goals? Keep reading to find out!

Interactive video ads tips
  • Blog
  • Video Monetization

5 tips and tricks for creating successful interactive video ads

While we have recently highlighted the reasons why brands should adopt interactive video advertising as part of their digital strategy, the effectiveness of these innovative ad formats naturally varies based on the creative itself.

Dynamic Advertising
  • Blog
  • Video Monetization

Dynamic Advertising

Dynamic advertising, or dynamic creative optimisation (DCO), is a term frequently used in digital marketing, and essentially provides marketeers with the ability to tailor advertising content to suit a particular criterion set.

Best of interactive video showreel
  • Blog
  • Interactive Video

10 Creative Interactive Video Examples

The possibilities with interactive video are endless. Find out why it’s worth using and check out these creative interactive video examples.

Interactive video ads
  • Blog
  • Video Monetization

5 reasons for brands to adopt Interactive Video Ads

There are many factors that play a part in the accelerated adoption of such formats, and I endeavour to lay out the 5 most significant ones.

Interactive video marketing
  • Blog
  • Interactive Video

Interactive video marketing to captivate viewers

Relevance is key: each minute people upload 300 minutes worth of video to YouTube.

Video in sales
  • Blog
  • Tips & tricks

How sales video shortens your sales cycle

Video in sales is an efficient way of surprising prospects, keeping them informed and it helps you shorten your sales cycle.

Real-time or render
  • Blog
  • Personalized Video

Personalized video production: real-time or rendering

Creating a personalized video can be done in one of two ways: by using real-time data or by rendering the data into the video. Let’s look at the difference.

Header bidding
  • Blog
  • Video Monetization

Prebid Header Bidding for Video

In this blog we’ll take you through the different types of auctions, how they can benefit you and how our player helps overcoming the potential drawbacks of waterfall bidding.

Welcome aboard
  • Blog
  • Tips & tricks

How to improve your video onboarding

A company spends nearly an annual salary on every new hire. And once a company makes this investment, it takes 90 days to onboard this new employee.

accessibility
  • Blog
  • Video Accessibility

Web guidelines and video: create accessible videos

In the Netherlands alone, there are 495.000 people deaf and hearing impaired. On top of that, there are 320.000 people blind or visually impaired.

Floating player
  • Blog
  • Online Video Platform

Floating player increases video viewability

The floating player is available to all of our clients and in this article we’ll explain how it works and how you can use it for your communication purposes.

Closed captions
  • Blog
  • Tips & tricks

Video subtitles: why start today?

Sound is often a key component of online video. But there are situations where the visuals take the upperhand.

  • Blog
  • Tips & tricks

Add subtitles to video: what tools to use?

Adding subtitles to your videos is easier than you think. And it’s about to get easier with this list of tools to get you started.

Video advertising revenue
  • Blog
  • Video Monetization

How to increase your video advertising revenue

Video advertisement budgets have been on the rise for more than a decade now, and more than ever, advertisers and agencies are looking to get more bang for their bucks.

Video thumbnail
  • Blog
  • Tips & tricks

Avoid these 5 mistakes to create the perfect video thumbnail

Everyone is familiar with the phrase: “don’t judge a book by its cover”. But we are all guilty of doing this sometimes. The saying also applies to online videos.

creating a video
  • Blog
  • Tips & tricks

Video production tips: the making of a personalized video

What started as a simple question (“do we have any plans for Valentine’s Day?”), turned into the first ever Blue Billywig Valentine’s video.

Online video feedback
  • Blog
  • Interactive Video

Online video feedback: endless possibilities

Getting feedback from the people that buy your product or use your services is very valuable, but how do you ask for their opinion or a review without it feeling intrusive?

video seo optimalisatie
  • Blog
  • Video SEO

SEO for video: optimize your content for search

Use our video SEO optimization checklist and take the first steps to improve your video SEO.

Animation video versus live action
  • Blog
  • Tips & tricks

Animation or Live-action: what video suits best?

It’s decided: you are getting started with video. Or maybe you have been using video for quite some time, but you are on the look-out for new ideas.

Customer services videos
  • Blog
  • Tips & tricks

Customer Service videos: three common mistakes

It is one of the biggest annoyances for customers: long wait times for the customer service. Video offers a fitting solution. But implement it correctly to avoid these three common mistakes.

Mobile video content
  • Blog
  • Tips & tricks

Mobile video: 5 ways to optimize your content

Watching a series or film during a long train ride. Sharing a funny video with your colleagues over lunch. We are watching more and more video content every day.

Live 360 video
  • Blog
  • Tips & tricks

Live 360 video

Have you been diagnosed with FOMO? Everybody who owns a smartphone is familiar with this Fear Of Missing Out and is searching for ways to stay up-to-date.

Sharing video on WhatsApp
  • Blog
  • Online Video Platform

Share videos via WhatsApp

We have added another platform to this list: WhatsApp. This newest addition makes it possible for viewers to share videos directly via WhatsApp. Social sharing has never been easier.

  • Blog
  • Tips & tricks

Online video and your marketing communication mix

Video is all around, even hidden in the texts you read. Let’s catch up on what this means for online video in your marketing communication mix.

  • Blog
  • Video Monetization

Increase and optimize your video ads revenue

You want to make the most of your existing ad inventory and increase it where possible. Video ads almost always deliver a higher CPM than normal display ads.

  • Blog
  • Video Accessibility

Web guidelines: improve video accessibility

The internet should be available to everyone, that includes online video. Learn more about creating accessible videos.

  • Blog
  • Interactive Video

Get even more out of interactive video

I often see our customers making pretty cool interactive video’s using the timeline module of our online video platform.