Blog

In this blog, we’ll highlight 10 product categories; from Grocery and Electronics to Pet, Beauty, Travel, and more; that are leading the Retail Media video boom. Each shows how video drives inspiration, trust, and purchase intent right where it matters most.

Discover how leading retailers are using video to connect the dots between on-site, off-site, and in-store channels. From personalized product videos to shoppable ads and connected TV, we explore why video is  essential for a successful retail media strategy.

Learn why video plays a vital role in the success of modern retail media networks. Discover how it enhances engagement, improves targeting, and helps drive both brand awareness and sales across every touchpoint. 

In this post, we’ll explore the major advantages of transitioning to a premium OVP and how it can transform your video strategy into a scalable, business-driving engine.

This blog explores the tipping points that signal you’ve outgrown YouTube, and it lays the foundation for understanding how a premium OVP can unlock the next level of value in your video content.

At Blue Billywig, we use interactive video to solve specific challenges and create real impact. But how do you make an interactive video that actually works? What should you keep in mind? Here are five practical tips to help you get the most out of your interactive video.

In 2025, video content remains a dominant force in digital communication. As platforms evolve, businesses and organizations recognize that video is no longer just a marketing tool—it’s an essential way to engage and connect with audiences.

Short-form video, typically under 60 seconds in length, has seen explosive growth, driven by platform algorithms prioritizing engaging content, shifting user preferences toward quick and digestible media, and increased mobile usage.

At Blue Billywig, we’re on a mission to make video content accessible to everyone, creating a digital world that everyone can enjoy, free from barriers.  That’s why we’re proud to introduce support for sign language interpretations in our video player.

Traditional debt collection methods are losing their effectiveness in today’s world, where empathy and customer focus are key. Organizations that embrace personal, accessible communication not only see better results but also build stronger, long-lasting relationships with their customers.

Government agencies and public sector organisations must, of course, fully comply with the law and adhere to the latest guidelines. The location of the server and the preservation of rights of the content are very important in this regard.

Websites use cookies to collect data such as browsing behaviour, preferences and interactions with the video. For all (government) organizations that embed a video player on their own website, it is mandatory to explicitly request users for permission to place cookies.

With the launch of our strategic partnership with Scribit.pro, our video platform has gained a powerful new feature: comprehensive video accessibility.

Scribit.Pro and Blue Billywig, two leading video technology companies, are excited to announce a new strategic partnership for video accessibility

Explore the top 5 trends in digital video advertising. Learn about the rise of Connected TV, Interactive video ads ,and more. Discover how these trends can refine your strategy and keep you ahead in the evolving landscape.

 All online content should be accessible to everyone, regardless of any disabilities. Thankfully things are moving towards making this a requirement, and does not apply only to text,  but also audio and video material.

Having updated to Prebid 8 ourselves here at Blue Billywig, we will explore the key updates and changes introduced by Prebid 8 and delve into their implications for digital publishers.

Interactive CTV advertising is transforming the way brands connect with viewers. Learn about the challenges and innovations that are shaping the future of advertising.

Enhance your video and content creation using cutting-edge AI-powered tools. Dive into our blog and discover how AI tools can revolutionize your approach.

Discover how SIMID facilitates immersive experiences, boosts user engagement, and drives conversions for brands.

How football clubs become top of the league when it comes to their fan engagement & maximizing video monetization.

Unlock the potential of interactive video learning: embrace mistakes, empower through scenarios, and tackle tough topics

Boosting trust in Programmatic Ads: explore Sellers.json advantages for enhanced transparency and buyer confidence in digital advertising. Learn more.

A comprehensive guide on OTT TV, ott streaming, and ott video solutions.  Gain insights and discover the opportunities in the OTT TV industry. Learn more!

Unveiling the Impact of New Video Ad Guidelines by IAB Tech Lab. Explore the changes and their significance. Learn more!

Check out this comprehensive checklist for creating accessible videos that adhere to Web Accessibility Guidelines (WCAG).

Learn how a branded video player can seamlessly match your brand, boost your video SEO, improve engagement, and more!

We’ve rounded up our best read blogs & guides in 2022 to help you brush up on your video knowledge.

In this blog, you’ll learn how to produce an unforgettable interactive video in 6 simple steps.

Blue Billywig is making OTT offerings much more accessible and affordable for publishers and content creators.

Speed, efficiency and user friendliness are the cornerstones of the new and improved analytics dashboards. Time to talk to our product owner Tom about the new changes.

In this article we’ll dive into the current trends of OTT and the opportunities and impact this will have for your business.

Download the guide “Comparing YouTube to a professional platform” to help you decide when to use a free service, when to use a professional platform, and when to combine the two.

We’re happy to announce the launch of OTT services, allowing all of our clients to easily roll out OTT apps across all major platforms.

What is video hosting for business, why do you need it and what are the benefits of having your own video hosting platform?

In the eBook “Interactive video: revolutionizing healthcare marketing” you’ll find out how interactive video helps you achieve your goals.

There are multiple online video platforms that you can choose from. Use these six tips to make sure that you choose the right one for you.

As American academic Michael Porter states: “The essence of strategy is choosing what not to do.” In other words, a good strategy is the result of making smart and incisive choices.

Given the consistent rise of video viewing, we’ll be running through some trends we can expect in the next 12 months or so and how it can affect you as a stakeholder within the video landscape.

Your video content deserves the largest audience possible. Preferably an audience that visits your own website. To attract these viewers, it is key to make sure that your video content can be found online.

An appointment at the doctor’s office often brings on tension, nerves and high emotions. One in three patients reports that they don’t remember conversations with their doctor very well, if at all.

We previously introduced the dynamic loading of content based on local storage and Javascript, and now it’s possible to use the video’s embed URL with the improved Data Source Selector.

These 5 essential online video metrics will help you measure and optimize the performance of your video content.

Whether it’s link building or keywords: with a video transcript, you ensure that your media is also accessible to algorithms.

The pharmaceutical market is continuously developing and using video as a strategic part of communication is becoming increasingly important.

Let’s see how video can contribute to improving customer service, looking at efficiency, customer satisfaction and job satisfaction.

The growth of Outstream video shows no sign of diminishing since its introduction to the digital advertising mix early in the last decades.

A video sitemap not only tells search engines which videos are on which page, but it also provides additional information about the video.

Make sure you stand out and that candidates remember your message by using interactive recruitment videos. Curious why this works so well? Read the top 5 reasons to use interactive recruitment videos in this blog!

While placing video content within articles is hardly a new trend, the market has advanced dramatically in recent years, with an array of new possibilities for both content selection and monetisation.

Whether you’re getting started with video SEO or are already an expert: it’s always nice to have some tools to make it easier. Find out our favorites.

Over the past few years autoplay has become more and more popular. However, when does autoplay lead to (feelings of) agitation and when does it benefit your desired goals? Keep reading to find out!

While we have recently highlighted the reasons why brands should adopt interactive video advertising as part of their digital strategy, the effectiveness of these innovative ad formats naturally varies based on the creative itself.

Dynamic advertising, or dynamic creative optimisation (DCO), is a term frequently used in digital marketing, and essentially provides marketeers with the ability to tailor advertising content to suit a particular criterion set.

The possibilities with interactive video are endless. Find out why it’s worth using and check out these creative interactive video examples.

There are many factors that play a part in the accelerated adoption of such formats, and I endeavour to lay out the 5 most significant ones.

Relevance is key: each minute people upload 300 minutes worth of video to YouTube.

Video in sales is an efficient way of surprising prospects, keeping them informed and it helps you shorten your sales cycle.

Creating a personalized video can be done in one of two ways: by using real-time data or by rendering the data into the video. Let’s look at the difference.

One of the typical reasons for choosing a non-free Online Video Platform (OVP) is the ability to determine who gets access to your valuable content.

In this blog we’ll take you through the different types of auctions, how they can benefit you and how our player helps overcoming the potential drawbacks of waterfall bidding.

A company spends nearly an annual salary on every new hire. And once a company makes this investment, it takes 90 days to onboard this new employee.

In the Netherlands alone, there are 495.000 people deaf and hearing impaired. On top of that, there are 320.000 people blind or visually impaired.

The floating player is available to all of our clients and in this article we’ll explain how it works and how you can use it for your communication purposes.

Sound is often a key component of online video. But there are situations where the visuals take the upperhand.

Adding subtitles to your videos is easier than you think. And it’s about to get easier with this list of tools to get you started.

Video advertisement budgets have been on the rise for more than a decade now, and more than ever, advertisers and agencies are looking to get more bang for their bucks.

Everyone is familiar with the phrase: “don’t judge a book by its cover”. But we are all guilty of doing this sometimes. The saying also applies to online videos.

What started as a simple question (“do we have any plans for Valentine’s Day?”), turned into the first ever Blue Billywig Valentine’s video.

Getting feedback from the people that buy your product or use your services is very valuable, but how do you ask for their opinion or a review without it feeling intrusive?

Use our video SEO optimization checklist and take the first steps to improve your video SEO.

It’s decided: you are getting started with video. Or maybe you have been using video for quite some time, but you are on the look-out for new ideas.

It is one of the biggest annoyances for customers: long wait times for the customer service. Video offers a fitting solution. But implement it correctly to avoid these three common mistakes.

Watching a series or film during a long train ride. Sharing a funny video with your colleagues over lunch. We are watching more and more video content every day.

Have you been diagnosed with FOMO? Everybody who owns a smartphone is familiar with this Fear Of Missing Out and is searching for ways to stay up-to-date.

We have added another platform to this list: WhatsApp. This newest addition makes it possible for viewers to share videos directly via WhatsApp. Social sharing has never been easier.

Video is all around, even hidden in the texts you read. Let’s catch up on what this means for online video in your marketing communication mix.

You want to make the most of your existing ad inventory and increase it where possible. Video ads almost always deliver a higher CPM than normal display ads.

The internet should be available to everyone, that includes online video. Learn more about creating accessible videos.

I often see our customers making pretty cool interactive video’s using the timeline module of our online video platform.