Why should you choose Blue Billywig as your partners for retail media strategy? We have many years of experience helping various retail companies with their retail media video strategy.. Our expertise lies in serving ads, and helping companies grow and get better results through video. We’re constantly developing new solutions, an innovative and always evolving platform. But the most valuable difference is we offer great service. We work together with retail clients to create the best possible retail media strategy with the help of our Customer Success Managers. They offer consulting, strategy sessions and optimisation of existing campaigns.

Blue Billywig offers great service to help you get the results you want. Our platform is easy to use, thanks to our developers who constantly update and innovate, creating a holistic platform for all video formats. Online, mobile, shorts and reels, OTT, Connected TV, it’s all possible with Blue Billywig.

Our platform serves dynamic video ads, both onsite and offsite, depending on your (first-party) data. It’s also possible to make interactive videos with Blue Billywig and publish them on- and offsite, creating unique viewer experiences. Many technical options that enable you to use multiple video formats, native SDKs, and OTT feature and direct integration with your ad stack, all with great ease of use. We’ve been working with some of the biggest retailers for many years.

Retail media advertising is when brands place ads on websites, apps, or physical stores owned by retailers, based on first-party data. Because of first-party data we have great insights into what products shoppers are interested in, so we can retarget them on other websites and apps. Retail media advertising can then help potential customers in their buyer journey, and increase brand awareness. Existing customers have higher brand recall and can be interested in buying new products. Through first-party data, brands can see the purchases and browsing history of logged in customers to promote relevant products to specific shoppers at the right time. This increases the chance shoppers will notice them and buy them, whether online or offline.

Retail media advertising is becoming essential for brands because online shopping is still growing every year. As a retail brand, you want to reach your audiences, especially near their point of purchase. This way you can reach consumers with high purchase intent. Without it, brands risk losing visibility and sales to competitors who use these new advertising tools. Retail media advertising also helps provide data on Return on Investment (ROI). You can measure impressions, clicks and sales on the retailer platform.

By using first-party data, you can make specific target audiences that make your retail media ads more relevant. Divide target audiences based on age, gender, location, or other characteristics to show relevant and personalised ads, increasing the effectiveness and ROI.

An effective retail media video strategy is based around your first-party data and your video content. Use the data to target specific audiences, and show more relevant videos and video ads, either on-site or off-site. The ads can include product benefits, answer questions, or show products that the consumer has watched before. You can add a Call to Action (CTA) to your retail media video, so your audience can take immediate action, like buying or pre-order. After collecting the data of your campaign, you can adjust your retail media video strategy by using the campaign data to constantly improve your video placements to where they perform best, in terms of campaign performance and inventory.. We offer an extensive analytics tool to monitor user behavior and conversions.

Video advertising grabs people’s attention better than static images or text because it combines visuals, sound, and storytelling. Videos can explain product features more clearly and show how the product works or looks in real life, which builds trust and interest. Through Blue Billywig, you can also create interactive video ads, which increases viewer engagement. Add different story outcomes, quizzes, links and CTAs to increase viewer interaction. This leads to more clicks, longer viewing times, better brand recall and product awareness and ultimately, more purchases compared to traditional ads.

The best formats are interactive video ads or shoppable video advertisements. By having an interactive video, the audience can engage with the video instead of having a passive viewing experience like with linear video. Short videos are especially popular because they fit well on mobile and social media platforms where people want quick, engaging content.

By creating an interactive video, brand recall will be higher, viewing times will go up and this can lead to more clicks to product pages and better conversion rates, meaning more purchases. One of our products is called Shoppable Video , where you can present a product in a video. Your audience can discover and see the product and during the video click on a link or button, or scan a QR code, to directly buy the product from your retail website. Thanks to these interactive features you can gather data on customer interest, behavior and ROI.

First-party data is information retailers collect directly from their customers, like past purchases, website visits, or app usage. Retailers can use this data to personalise ads and video content, making sure customers see products and offers that match their interests. Use first-party data to create different audiences based on gender, age, geographic location, purchase history, etc. This makes the ads more relevant and helpful rather than annoying or generic, which increases the chance customers will respond positively.

CTV advertising refers to ads shown on Connected TV (CTV) devices like smart TVs or streaming boxes (such as Roku or Apple TV). The benefit of CTV advertising for retail is that you can use first-party data and connect it with the CTV platform. These ads appear while people watch their favorite shows or movies, making it a powerful way to reach shoppers in a relaxed environment where they’re engaged. This way it’s easier to tell brand stories and promote products with high-quality, full-screen videos. Some CTV ads include interactive elements or QR codes, making it easy for viewers to engage with the brand right from their TV to their secondary device.

An Omnichannel campaign means showing your message consistently across different places where customers shop: on desktop, mobile, tablet, social media, in-store, and on Connected TV (CTV). A good retail media platform makes it easy to share the same video content on all these channels and use customer data to personalize the experience no matter where the shopper interacts with your brand. This creates a seamless journey from discovery to purchase.

Shoppable ads are interactive ads that let viewers buy products directly from the video or ad itself. For example, a video might show a jacket, and viewers can click a button right in the ad to go to the product page or add it to their cart. This reduces the steps shoppers need to take, making it quick and easy to buy after seeing the ad.

Because shoppable ads let customers act immediately, they keep the buying momentum going instead of making shoppers leave the video to search for the product. This convenience reduces drop-off and makes it more likely viewers will complete a purchase, which improves overall sales and return on ad spend. This can be done for product videos on your website, but also for product launches or pre-orders on third party websites or platforms like social media.

Return on Investment (ROI) is measured by comparing how much money you earn from sales driven by your advertising, to how much you spent on those ads. This helps you understand if your campaign is profitable and which parts are working well. With ROI data you can track metrics like sales growth, cost per acquisition, and customer engagement to evaluate success. With Blue Billywig you can discover if someone who saw your ad also bought the product, making it a closed loop. From ad impression, to click, to purchase, helping you to understand the effectiveness of your retail media campaigns. It helps you to discover the Incremental Return On Ad Spend (IROAS) to measure the success of your Retail Media.

Look for a platform that is easy to use and can handle all types of video content and playback options, from short clips to longer tutorials. It should allow you to manage and update videos quickly, target specific audiences using your data, and distribute videos across multiple channels like websites, apps, social media, and even in-store screens. The platform should also provide advanced ad-tech features, and the ability to easily connect any ad systems to the video player. Interactivity is also a must-have, so a studio can easily create and export (VPAID, SIMID) shoppable ads,as well as analytics so you can see which videos and ads work best and improve your campaigns over time.