Personalised video, also known as dynamic video, is video content that adapts to who is watching. This type of video is effective: on average, personalised videos have 8 times the completion rate of static video. Whether it's a personal greeting or a personalised annual statement: it's time to get personal. Watch the video and experience it for yourself.
contact us
Add interactive elements and take your personalised video to the next level. Offer your viewers more information that they can access through interactive buttons. This way, they can choose their own relevant topics. Creating personalised interactive video leads to higher customer satisfaction and completion rates for your video.
Having viewers identify with what they see has a positive impact on their experience and increases the feeling of relevance. With scene personalisation, the user is presented with surroundings that give them a familiar feeling. For example, displaying various home and family situations that match that particular visitors home life, or using actors of similar age and situation to the viewer.
In addition to personalised images, it's also possible to personalise audio. In this increasingly globalised world, it's likely that viewers speak different languages. With personalised audio, the voice-over or audio track adjusts to the preferred language. This can be done automatically, if the language is stored in the user database.
Address your customers on a personal level by using their name, or take it a step further by using user data stored in the database. As an example, you could explain an invoice in video with figures that actually relate to the viewers' situation in order to give them a better understanding of their account.
Get creative with images and photographs in your personalised video campaign: surprise your viewers by having their profile picture show up on a billboard, create a wallpaper with pictures of their favourite pet or let your viewing audience be the headline in todays news. Let viewers upload their own images or use data from various social media platforms.
Having viewers identify with what they see has a positive impact on their experience and increases the feeling of relevance. With scene personalisation, the user is presented with surroundings that give them a familiar feeling. For example, displaying various home and family situations that match that particular visitors home life, or using actors of similar age and situation to the viewer.
Address your customers on a personal level by using their name, or take it a step further by using user data stored in the database. As an example, you could explain an invoice in video with figures that actually relate to the viewers' situation in order to give them a better understanding of their account.
In addition to personalised images, it's also possible to personalise audio. In this increasingly globalised world, it's likely that viewers speak different languages. With personalised audio, the voice-over or audio track adjusts to the preferred language. This can be done automatically, if the language is stored in the user database.
Get creative with images and photographs in your personalised video campaign: surprise your viewers by having their profile picture show up on a billboard, create a wallpaper with pictures of their favourite pet or let your viewing audience be the headline in todays news. Let viewers upload their own images or use data from various social media platforms.
There are two options to create personalised video: real-time or rendering. The Blue Billywig Online Video Platform supports both. In real-time, the personalisation is added to the video as soon as the viewer presses play. When you choose to render video, the personalisation is added beforehand. Read the blog to find out more about the two different ways of creating personalised video.
Take me to the blog
When creating a dynamic video, always keep in mind that you're using personal data and that this needs to be secure. In the Blue Billywig Online Video Platform the data process is entirely GDPR compliant. The data from the database is processed anonymously in the platform, so it's always protected.
Create unique and relevant viewing experiences for your viewers with personalised video. Leave your details in the form below and we'll contact you within one working day.
We use cookies to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. You consent to our cookies if you continue to use our website. Read moreOK