Having viewers identify with what they see has a positive impact on their experience and increases the feeling of relevance. With scene personalisation, the user is presented with surroundings that give them a familiar feeling. For example, displaying various home and family situations that match that particular visitors home life, or using actors of similar age and situation to the viewer.
Address your customers on a personal level by using their name, or take it a step further by using user data stored in the database. As an example, you could explain an invoice in video with figures that actually relate to the viewers' situation in order to give them a better understanding of their account.
In addition to personalised images, it's also possible to personalise audio. In this increasingly globalised world, it's likely that viewers speak different languages. With personalised audio, the voice-over or audio track adjusts to the preferred language. This can be done automatically, if the language is stored in the user database.
Get creative with images and photographs in your personalised video campaign: surprise your viewers by having their profile picture show up on a billboard, create a wallpaper with pictures of their favourite pet or let your viewing audience be the headline in todays news. Let viewers upload their own images or use data from various social media platforms.
