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Personalised video

Create a unique viewing experience for your viewers

 

Personalised video, also known as dynamic video, is video content that adapts to who is watching. This type of video is effective: on average, personalised videos have 8 times the completion rate of static video. Whether it's a personal greeting or a personalised annual statement: it's time to get personal. Watch the video and experience it for yourself.
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Why should you start using personalised video?

Scalability

100, 1.000 or even 100.000 or more videos: link to your database and the data in the dynamic video will automatically adapt to each individual viewer. Offer all your viewers a unique personalised video, regardless of video volume and without any hassle.

Increased conversion rates

Make your marketing campaigns even more effective. Personalised video is relevant to your viewers and increases conversion rates. Compared to linear video, personalised video in emails leads to higher click-through rates and six times more transactions.

Eye-catching

The number of newsletters, ads and emails has increased enormously over the years and it shows no signs of slowing down. Relevance is key and with personalised video you stand out in the crowd. Surprise the viewer with a moment of personal attention thanks to content that suits their situation.

Personalised interactive video

Add interactive elements and take your personalised video to the next level. Offer your viewers more information that they can access through interactive buttons. This way, they can choose their own relevant topics. Creating personalised interactive video leads to higher customer satisfaction and completion rates for your video.

Creating personalised video content

Creating personalised video content

Scene personalisation

Having viewers identify with what they see has a positive impact on their experience and increases the feeling of relevance. With scene personalisation, the user is presented with surroundings that give them a familiar feeling. For example, displaying various home and family situations that match that particular visitors home life, or using actors of similar age and situation to the viewer.

Personalised text

Address your customers on a personal level by using their name, or take it a step further by using user data stored in the database. As an example, you could explain an invoice in video with figures that actually relate to the viewers' situation in order to give them a better understanding of their account.

Personalised audio/voice-over

In addition to personalised images, it's also possible to personalise audio. In this increasingly globalised world, it's likely that viewers speak different languages. With personalised audio, the voice-over or audio track adjusts to the preferred language. This can be done automatically, if the language is stored in the user database.

Personalised images

Get creative with images and photographs in your personalised video campaign: surprise your viewers by having their profile picture show up on a billboard, create a wallpaper with pictures of their favourite pet or let your viewing audience be the headline in todays news. Let viewers upload their own images or use data from various social media platforms.

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Realtime or rendered video

There are two options to create personalised video: real-time or rendering.  The Blue Billywig Online Video Platform supports both. In real-time, the personalisation is added to the video as soon as the viewer presses play. When you choose to render video, the personalisation is added beforehand. Read the blog to find out more about the two different ways of creating personalised video.
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Personalised video and GDPR

 

When creating a dynamic video, always keep in mind that you're using personal data and that this needs to be secure. In the Blue Billywig Online Video Platform the data process is entirely GDPR compliant. The data from the database is processed anonymously in the platform, so it's always protected.

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