In the world of digital marketing, video content has become an essential tool for businesses to engage with their audience–But simply having videos on your website isn’t enough. To create a seamless viewing experience, it’s worth considering investing in a custom html 5 video player. In this blog, we’ll explore why your organization should consider a custom video player,  what the benefits are of Blue Billywig’s branded video players, and what to look for when making your decision.


What is a custom-branded video player?

A branded video player is a video player that is designed and customized for your specific website or brand. It allows your business to fully control the viewing experience and ensure it aligns with your brand’s aesthetic and values. Unlike free social video players, like YouTube, a custom video player allows businesses to customize the player’s design, features, and functionality to meet specific needs.

Benefits of custom video players

Custom video players provide a range of benefits and offer advanced features and functionality that are specifically tailored to the needs of your business, providing greater control over content delivery, analytics, and user engagement. Let’s look at some of these benefits:

Branded custom player

Seamlessly match your brand’s needs

One of the primary benefits of using a branded video player is the ability to reinforce your brand’s identity. With a branded video player, you can customize the player’s design to match your brand’s color scheme, fonts, and overall aesthetic. This creates a cohesive and seamless experience for your audience, helping to reinforce brand identity and boost recognition.

Improve your engagement

Custom video players also offer a range of advanced features that aren’t available with free  video players. For example, you can easily add interactive elements to your videos, like clickable calls-to-action, annotations, and more. This can help to drive engagement and encourage viewers to take action.

Boost your video SEO

In addition to branding and user experience benefits, a custom video player can also help you improve your video SEO. One point to consider is the video deep link.  A video deep link is a URL that points directly to a specific video on a website. This tells search engines where to find the video’s ‘’home’’ location. 

Free social media websites host the video for you, which means that the deep link of any embedded video will always lead back to that social media site. Creating custom video deep links not only helps to improve the video’s visibility but can also help to improve the overall SEO of the website by increasing the number of backlinks to the website, which is an important factor in search engine rankings.

Additionally, you can optimize video metadata such as titles, descriptions, and tags to better align with their overall SEO strategy. This can help to improve the visibility of videos in search results, ultimately driving more traffic to your website. 

Use the formats you need

Whether you want to use on-demand, live, verticals (shorts), radio, podcasts, or even linear TV to reach your target audience, our player supports all the formats you need to achieve your video marketing goals.

Enhance your viewing experience 

Custom video players provide you with more control over the viewing experience. With a custom video player, you can eliminate distractions like unwanted ads or unrelated (competitor) recommended videos. By using features like Channels, smart contextual recommendations, and autoplay next, you can create a more focused and streamlined viewing experience.

Viewing exer

Easily replace your video content

One of the biggest drawbacks of using non-custom players is that they don’t allow you to update your videos once they’re published. This can be a major frustration if your brand has a product change or update. Let’s say you upload a video to a social media player that you’ve embedded on your own site. Six months later, you need to make some changes. Unfortunately, your only option is to upload a completely new video, which means losing all the views, likes, and rankings your original video had accumulated.

In contrast, with a custom video player, you have the flexibility to update your videos seamlessly without losing any of the metrics or engagement you’ve already built up. Simply use our option to replace the source file and your video will automatically update across all your embeds in just a few clicks, without the loss of any historical data. This makes it easy to  maintain a cohesive and up-to-date content strategy. 


Download the YouTube comparison guide

This free guide helps you decide when to use a free service, when to use a professional platform, and when to combine the two

Effectively monetize your content

When you’re looking to monetize your content, custom HTML5 players offer advanced features that are specifically designed for ad tech, like ad schedules, built-in Prebid auctions, or interactive ads, which provide greater functionality when it comes to ad delivery and measurement. These features can help you as a business to better target your video ads, improve engagement, and ultimately achieve better results and ROI.

Protect your content 

Another important factor to consider is security. With a custom video player, you have more control over the security of your videos. This is particularly important if you’re dealing with sensitive or confidential information. Learn more about video content protection.

In conclusion

To sum it up, if you’re looking for a player for your own website, a custom video player allows for greater control over the viewing experience, reinforcing brand identity and boosting engagement.  Custom video players also provide advanced features for optimizing video SEO and monetizing content, as well as improved security for sensitive or confidential information.  Curious? Start your 30-day trial for free and experience our player and its benefits. Alternatively, reach out and we’ll be happy to give you a custom demo.