About Waytogrow

Waytogrow is an award-winning Google Certified Publishing Partner focused on monetizing publishers’ websites and maximizing their advertising revenue in over 60 international markets.

Industry Digital advertising
Company size 51-100 employees
Headquarters Poland


Expand monetization offer with video solution
Increase instream inventory and boost the revenue of publishers
Make the implementation process easy, fast and effective

Why Waytogrow works with us

At Waytogrow, we specialize in bringing the most innovative and high-yield monetization technology for publishers. Our in-house solutions maximize ad revenue from user-friendly ad formats on both websites and mobile apps. When expanding our video offer, Blue Billywig proved that they deeply understand our business needs, delivering software solutions of the highest quality, while also providing market-leading support and service to us and our publisher clients when needed.

Łukasz Grodecki, Chief Technology Officer

Are you ready to increase your video revenue?

Example of Waytogrow’s video setup

WTG Example setup

How Waytogrow uses our Online Video Platform

Expand monetization offer with video solution

Waytogrow’s mission is to deliver world-class ad revenue optimization services and help publishers earn more from their ad inventory. Video and the GROW Video Player are an important part of that and a key product in their portfolio.

To achieve these objectives, Waytogrow used our platform to implement smart, contextual video content suggestions with numerous publishers across various regions, ensuring new, engaging and relevant content was delivered to millions of users.

Increase instream inventory and boost the revenue

With the contextual content suggestions in place, a huge supply of premium, instream advertising inventory was created. Waytogrow monetizes this on behalf of their publisher partners. For the most optimal yield, Waytogrow uses prebid player bidding to ensure the highest price on an impression by impression basis.

Make the implementation process easy, fast and effective

Managing a workflow that involves hundreds of publishers and thousands of video clips from various regions is not easy. However, through the use of smart playlists, Waytogrow can easily sort a large number of items based on custom filters such as language, recency, tags and various other metadata associated with the clips.

Playlists are created in a matter of seconds, and with a Playlist Embed code, can be quickly booked in their ad server and targeted to the desired publisher portfolio. Demand sources for instream ads are then easily connected through a mix of Blue Billywig’s prebid player bidding setup and video ad tags connected behind the player.

What Waytogrow has achieved

By implementing our Suggests feature, Waytogrow created significant additional video supply, with over 80 million instream opportunities per month.

Within 3 months of going live, Waytogrow increased video revenue for their large international publisher portfolio by 540%. This is a huge increase and helps these publishers continue to invest in quality content and journalism. The GROW Video Player is a key product in Waytogrow’s portfolio, chosen willingly by a huge number of publishers.