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As a multimedia publisher, SDU was looking for a scalable way to create videos that enable municipalities to keep their citizens up to date. Here’s how our platform helped them do this.
SDU is a multimedia publisher offering tools and up-to-date information to professionals who work with legislation and regulations, like governmental institutions, lawyers, and tax specialists.
This video is in Dutch.
“The Netherlands is home to 344 municipalities, and each municipality abides by the same laws and regulations. Citizens can go to the town hall or online to handle their municipal matters, like requesting a passport, registering a birth, or registering a marriage. In order to provide citizens with the right information, each municipality has a website that explains their processes and answers frequently asked questions. SDU wanted to optimize the written pages with videos. Since all of the municipalities offer the same services, SDU was looking for a way to scablably create videos that follow web accessibillity guidelines and can easily be used by each municipality in their own local branding.
Five videos have been created for the use of the municipalities. Each video contains the same basic information for every municipality, but to ensure that the videos match their branding, each player and its basic interactive buttons can be adjusted.
Since accessibility for all citizens is key, each video is compliant with Web Content Accessibility Guidelines. Features like captions, keyboard controls, and adapable playback rate were utilized to make the videos easy to watch for everyone.
Each video is interactive, allowing the viewer to navigate through the video like they would with a website, and access to information is simplified as the user can view the information most relevant to them by answering questions within the video itself. “
Using these videos, local councils improved access to support and helped citizens get the information they need faster than before. The videos get very enthusiastic reactions from both the local councils and the viewers, and they describe the videos as accessible, up-to-date, and very informative.
Vliegtickets was looking for ways to be more efficient and cost-effective when helping their clients with questions.
Every year, the Dutch Burns Foundation works together with the Dutch Fire Brigade to raise awareness about fire safety.
Learn how KPN uses our interactive video studio to improve customer happiness, reduce inbound calling costs, and upgrade their overall quality of service.
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