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Learn how Luma Delikatessen used our platform to create a shoppable ad that was memorable enough to improve brand awareness while also increasing their sales.
Luma Delikatessen is the largest online butcher shop in Switzerland. They’ve won multiple awards for the high quality meat that they deliver to restaurants and households across the country.
This video is in German.
Luma Delikatessen teamed up with AdManufaktur, a Goldbach company, to launch a campaign that would stimulate consumers to order online instead of going to the store.
They created a branded shoppable video that not only explains the online order process, but also gives viewers the opportunity to order meat right from the video. Using our Carousel ad template, the ad shows a variety of different products. Viewers are able to engage with the campaign by flicking through the carousel, selecting the meat they’d like to order, and heading straight to checkout.
The campaign shortened the buyer’s journey significantly, making it easier for customers to make a purchase. The proof of this was reflected in higher click through rates and increased sales figures. The video had a completion rate of 31%, which is twice as high as the average completion rate of non-interactive outstream campaigns.
Through the campaign, Luma Delikatessen was able to gain insight into consumers’ choices and preferences by seeing how they interacted with items in the video.
Finally, the video helped to build brand awareness–even those who didn’t engage with the video were more likely to later recall Luma’s brand.
The video was the first ever interactive shoppable campaign using the new SIMID standard. Read the press release to learn more.
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