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About Alecta

Alecta is one of the country’s largest pension funds and manages the pensions of 2.6 million people in 35,000 companies in Sweden.

Industry Financial services
Company size 200 - 500 employees
Headquarters Sweden


Raise awareness about pension funds
Make complex information understandable for everyone
Collect feedback about products and services in order to improve their offering

Why Alecta chose to work with us

After finding out about Blue Billywig, we realized that interactive video would be a good way to introduce our users to the sometimes complex world of pension funds. Blue Billywig was a great help during the whole video production process. It’s great that they’ve opened an office in Sweden.

Jonni Hällkvist, Digital Strategist at Alecta

Discover what interactive video can do for your business

See Alecta's video in action

This video is in Swedish.

How Alecta uses our Online Video Platform

Alecta used our interactive video studio to create interactive videos about two topics that people have the most questions about: salary pension contributions and how survivor’s pension works. Alecta made use of multiple types of interactivity in their videos like video-in-video, quiz elements, feedback, and downloads.

What Alecta has achieved

Alecta successfully made pension information a whole lot more accessible to their clients. They also increased their reach by using some of the clips from their interactive video as standalone videos. Viewers were able to download a pension checklist at the end of the video that had a CTR of 19%.