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Find out how we work with Adasta to create unique viewing experiences for users across their Italian portfolio, while boosting instream ad revenues.
Adasta is an Italian digital sales house founded in 2017. They help more than 60 publishers with over 10 million unique users per month to achieve their monetization goals with video. Adasta manages the entire video chain for their publisher partners, providing both the technology and training in best practices for managing the editorial process. They also offer a wide range of Italian language content that publishers can run on site.
Click the image to see an example.
Video is engaging, keeps users on site longer, and gives publishers monetization opportunities. The benefits are plentiful, but not all publishers have the means to produce their own high quality editorial video content. Adasta bridges this gap by providing publishers with quality content and monetization opportunities. Using our platform, Adasta simplifies an otherwise complex workflow for their customers. Using dynamic feeds to import new content allows them to keep the content fresh and always have a relevant clip to display using contextual suggestions. Unique features like only autoplaying a clip if an ad is available keeps streaming costs down when a clip can’t be monetized.
Our built-in Prebid auction enables Adasta to set up an optimal demand flow that integrates 5 supply side platorms, a consent management platform, and their Google Ad Manager account.
Using their Enterprise account, Adasta can give account access to a variety of publishers. These publishers can enjoy all the benefits our platform has to offer, while only seeing their own information.
Adasta has increased the ad revenue for the publisher partners and media owners in their portfolio, while keeping the costs exceptionally low.
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Fill out the form and one of our video experts will happily show you around our platform and answer any questions you might have.