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Check out our latest press, product updates, and blog posts.

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Connected tv
  • Blog
  • Tips & tricks

Supporting interactive ads on connected TV

Interactive CTV advertising is transforming the way brands connect with viewers. Learn about the challenges and innovations that are shaping the future of advertising.

  • Blog
  • Tips & tricks

Unlocking the Power of Video AI

Enhance your video and content creation using cutting-edge AI-powered tools. Dive into our blog and discover how AI tools can revolutionize your approach.

Download the Guide

Compare our platform to YouTube

  • Blog
  • Interactive Video
  • Online Video Platform

Unlocking interactivity in digital advertising with SIMID

Discover how SIMID facilitates immersive experiences, boosts user engagement, and drives conversions for brands.

Video sports platform
  • Blog
  • Interactive Video
  • Online Video Platform

Fan Engagement & Video Monetization: Scoring Big

How football clubs become top of the league when it comes to their fan engagement & maximizing video monetization.

  • Blog
  • Interactive Video
  • Online Video Platform

Unlocking Interactive Video Learning Insights

Unlock the potential of interactive video learning: embrace mistakes, empower through scenarios, and tackle tough topics

Advertising
  • Blog
  • Video Monetization

Sellers.json: Enhancing trust in Digital Advertising

Boosting trust in Programmatic Ads: explore Sellers.json advantages for enhanced transparency and buyer confidence in digital advertising. Learn more.

OTT TV streaming Netflix
  • Blog
  • OTT

OTT TV: All You Need to Know

A comprehensive guide on OTT TV, ott streaming, and ott video solutions.  Gain insights and discover the opportunities in the OTT TV industry. Learn more!

  • Blog
  • Online Video Platform
  • Video Monetization

Embracing change: exploring the IAB Tech Lab’s new video ad guidelines

Unveiling the Impact of New Video Ad Guidelines by IAB Tech Lab. Explore the changes and their significance. Learn more!

accessible video player blog
  • Blog
  • Online Video Platform
  • Tips & tricks
  • Video SEO

Accessible video player checklist

Check out this comprehensive checklist for creating accessible videos that adhere to Web Accessibility Guidelines (WCAG).

Branded custom video player
  • Blog
  • Online Video Platform
  • Tips & tricks
  • Video SEO

8 reasons your organization should consider a custom video player

Learn how a branded video player can seamlessly match your brand, boost your video SEO, improve engagement, and more!

Man reading blogs on his phone
  • Blog
  • Tips & tricks

5 must-read blogs in 2023

We’ve rounded up our best read blogs & guides in 2022 to help you brush up on your video knowledge.

interactieve video maken
  • Blog
  • Interactive Video

Create Interactive Video Content in 6 Easy Steps

In this blog, you’ll learn how to produce an unforgettable interactive video in 6 simple steps.

OTT services header
  • News
  • OTT

Press release: Blue Billywig Releases OTT Services

Blue Billywig is making OTT offerings much more accessible and affordable for publishers and content creators.

Interview Tom Kleijn
  • Blog
  • Online Video Platform

The development process behind our new analytics dashboards

Speed, efficiency and user friendliness are the cornerstones of the new and improved analytics dashboards. Time to talk to our product owner Tom about the new changes.

OTT trends
  • Blog
  • OTT

5 OTT video trends to look out for

In this article we’ll dive into the current trends of OTT and the opportunities and impact this will have for your business.

Youtube vs Blue Billywig
  • Blog
  • Online Video Platform

Guide: comparing YouTube to a professional video platform

Download the guide “Comparing YouTube to a professional platform” to help you decide when to use a free service, when to use a professional platform, and when to combine the two.

OTT apps
  • OTT
  • Product update

OTT apps across all your major platforms

We’re happy to announce the launch of OTT services, allowing all of our clients to easily roll out OTT apps across all major platforms.

Video Hosting
  • Blog
  • Online Video Platform

Video hosting platform

What is video hosting for business, why do you need it and what are the benefits of having your own video hosting platform?

Healthcare marketing eBook
  • Blog
  • Interactive Video

Healthcare video marketing eBook

In the eBook “Interactive video: revolutionizing healthcare marketing” you’ll find out how interactive video helps you achieve your goals.

Blue Billywig Online Video Platform
  • Blog
  • Online Video Platform

Five tips for choosing an online video platform

There are multiple online video platforms that you can choose from. Use these five tips to make sure that you choose the right one for you.

Video marketing strategy
  • Blog
  • Tips & tricks

Video marketing strategy success: avoid these 4 mistakes

As American academic Michael Porter states: “The essence of strategy is choosing what not to do.” In other words, a good strategy is the result of making smart and incisive choices.

Video advertising trends 2021
  • Blog
  • Video Monetization

5 video advertising trends for 2021

Given the consistent rise of video viewing, we’ll be running through some trends we can expect in the next 12 months or so and how it can affect you as a stakeholder within the video landscape.

Video SEO header
  • Blog
  • Video SEO

Video SEO & video metadata: 6 tips to optimize your video

Your video content deserves the largest audience possible. Preferably an audience that visits your own website. To attract these viewers, it is key to make sure that your video content can be found online.

Doctor patient
  • Blog
  • Interactive Video

Interactive pharma video to increase patient awareness

An appointment at the doctor’s office often brings on tension, nerves and high emotions. One in three patients reports that they don’t remember conversations with their doctor very well, if at all.

URL-Based-Dynamic-Video
  • Personalized Video
  • Product update

Product Update: Dynamic Content Based on URL

We previously introduced the dynamic loading of content based on local storage and Javascript, and now it’s possible to use the video’s embed URL with the improved Data Source Selector.

Online video metrics blog
  • Blog
  • Tips & tricks

5 online video metrics to measure your success

These 5 essential online video metrics will help you measure and optimize the performance of your video content.

Video transcript
  • Blog
  • Video SEO

Video transcript: why it benefits your video SEO

Whether it’s link building or keywords: with a video transcript, you ensure that your media is also accessible to algorithms.

Pharma video
  • Blog
  • Interactive Video

Interactive healthcare video for the healthcare professional

The pharmaceutical market is continuously developing and using video as a strategic part of communication is becoming increasingly important.

Improve customer service with video
  • Blog
  • Tips & tricks

Improve customer service with video

Let’s see how video can contribute to improving customer service, looking at efficiency, customer satisfaction and job satisfaction.

Outstream video
  • Blog
  • Video Monetization

The rise and rise of Outstream video ads

The growth of Outstream video shows no sign of diminishing since its introduction to the digital advertising mix early in the last decades.

Video sitemap
  • Blog
  • Video SEO

Video sitemap: what is it and what does it do?

A video sitemap not only tells search engines which videos are on which page, but it also provides additional information about the video.

Interactive video recruitment
  • Blog
  • Tips & tricks

Recruitment video: how to stand out

Make sure you stand out and that candidates remember your message by using interactive recruitment videos. Curious why this works so well? Read the top 5 reasons to use interactive recruitment videos in this blog!

Contextual video suggestions
  • Blog
  • Video Monetization

Making the case for Contextual Video Suggestions

While placing video content within articles is hardly a new trend, the market has advanced dramatically in recent years, with an array of new possibilities for both content selection and monetisation.

Video SEO tools
  • Blog
  • Video SEO

Video SEO tools

Whether you’re getting started with video SEO or are already an expert: it’s always nice to have some tools to make it easier. Find out our favorites.

Autoplay
  • Blog
  • Tips & tricks

To autoplay or not to autoplay?

Over the past few years autoplay has become more and more popular. However, when does autoplay lead to (feelings of) agitation and when does it benefit your desired goals? Keep reading to find out!

Interactive video ads tips
  • Blog
  • Video Monetization

5 tips and tricks for creating successful interactive video ads

While we have recently highlighted the reasons why brands should adopt interactive video advertising as part of their digital strategy, the effectiveness of these innovative ad formats naturally varies based on the creative itself.