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Author
Blue Billywig
Posted on April 25, 2019

Interactive campaign Red Cross Sweden

Header image for Interactive campaign Red Cross Sweden

A person choking. Someone having a heart attack. An unconscious person in the street. Most people do not know how to react in these situations. Red Cross Sweden wants this to change.

OTW, one of our first Swedish partners, reached out to us, as the Red Cross Sweden wanted to create an interactive video. The video is part of the campaign “Våga rädda liv” (literally translated to “Dare to save lives”). With this campaign the Red Cross wants to teach people how to provide first aid.

In the video you progress through six pressing situations. In each situation you are given a number of questions. By answering these questions, you learn how to act in situations of distress. Experience it yourself and check out the Swedish video here: