Through the development and release of numerous new interconnected features, Blue Billywig is making OTT offerings much more accessible and affordable for publishers and content creators.
The below highlights some of the key features that make up the service.
OTT apps
Blue Billywig’s OTT services offer the ability to roll out OTT apps across all major platforms. You can continue to seamlessly manage content in the online video platform without any major changes in workflows. Built-in tools allow you to craft and change custom experiences through an out of the box solution.
Channels
The Channels feature enables media owners or brands to design their own OTT dashboard within a matter of minutes. Smart playlists and numerous design possibilities make it easy to create Netflix-like experiences and distribute these across their desired devices.
AVOD, SVOD, Freemium and Pay-Per-View options
Multiple monetization options empower content owners to define the strategy that will suit their business best. PPV and subscription services create the possibility to monetize content by offering loyal viewers payment options. For example, for one-off events, time-restricted access, or have viewers commit to a longer period by subscribing to recurring charges at various intervals.
AVOD solutions offer content with no cost to the user and are monetized by advertising. Freemium is a blend of both AVOD and SVOD.
Ad Schedules
Honing in on AVOD, advancements in this sector include the development of ad schedules. Those adopting an advertising led monetization approach can schedule tv-like ad breaks at desired points in their content. This creates more ad opportunities and increases profitability.
Lineups
The Lineups feature provides platform users with the tools to create a broadcast-like content schedule. This way users can immediately form their own online tv channel, which can be played and distributed across multiple platforms.
Martijn Garretsen – the co-founder of Blue Billywig, commented on the release: