Good news from Switzerland: the interactive video “Save Your Friends” won a Silver Dolphin Trophy at the Cannes Corporate Media & TV Awards in the category Interactive Videos.
The interactive video educates young people on safety measures and the dangers of open waters in Switzerland. Viewers take on the role of the protagonist and answer questions. Much like a video game, viewers need to answer these questions correctly to make it to the end of the video. This gamified experience immerses viewers in the video, while also teaching them how to stay safe. Watch the whole video and read the interview with BOFF.
Alejandro Ortega, co-founder of BOFF., the Swiss video production company that created the campaign:
“Amazing. With the interactive video campaign "Save your Friends" for Visana Krankenversicherung & SLRG Schweizerische Lebensrettungs-Gesellschaft we won a Silver Dolphin at the Cannes Corporate Media & TV Awards! Unfortunately there was no gala, but we are still very proud of this achievement. We would like to thank Blue Billywig and are looking forward to further adventures.”
About the Cannes Corporate Media & TV Awards
The Cannes Corporate Media & TV Awards is an annual international festival dedicated to corporate films, online media and TV productions. The festival is considered to be one of the biggest festivals for corporate films worldwide. The international competition is open to film producers, clients, agencies, TV stations and students.