We’re happy to announce our approved status as the latest Vendor to join IAB Europe’s Transparency and Consent framework (TCF).
The TCF, which was launched in April 2018, is designed to help all parties in the digital advertising chain ensure that they comply with the EU’s General Data Protection Regulation (GDPR) and ePrivacy Directive when processing personal data or accessing and/or storing information on a user’s device, such as cookies, advertising identifiers, device identifiers and other tracking technologies.
TCF was developed by IAB Europe in collaboration with organisations and professionals in the digital advertising industry. It provides transparency to consumers about how, and by whom, their personal data is processed. It also enables users to express choices. Moreover, the Framework enables vendors engaged in programmatic advertising to know ahead of time whether their own and/or their partners’ transparency and consent status allows them to lawfully process personal data for online advertising and related purposes.
Through the Framework, publishers can continue funding themselves through relevant online advertising, and brands can continue to reach their audiences. All the while and most importantly, consumer privacy is protected.
“At Blue Billywig, we have always been committed to the goal of improving the digital video advertising experience, while ensuring the user’s personal data choices are upheld and compliant with GDPR. Video Monetisation is a key offering to our clients, and with the growing use of our Interactive Ads Studio, it is a natural step for us to join the IAB’s Transparency and Consent Framework, and we are delighted to be part of an esteemed vendor group, sharing a goal of a safer and more transparent internet.”
- Kevin Fox, Head of Ad Services, Blue Billywig
The added registration of Blue Billywig to the Framework, further bolsters IAB Europe’s mission to raise the standard and trust in digital advertising across Europe.