Everyone is familiar with the phrase: "don't judge a book by its cover". But we are all guilty of doing this sometimes. The saying also applies to online videos. If the thumbnail is inviting, chances are viewers will click.
Your video content deserves the largest audience possible. Preferably an audience that visits your own website. To attract these viewers, it is key to make sure that your video content can be found online.
Video SEO optimization gives your videos a higher chance of making it to the top of search engine results. Think of factors such as: the right thumbnail, subtitles and complete metadata. Use the following checklist and take the first steps to improve your video SEO.
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