Yakult Interactive Experience takes consumers on a journey of discovery through the world of Yakult
Virtual experience brings Dutch factory to life
Today, Yakult Netherlands launches the Yakult Interactive Experience, a virtual experience that takes consumers on a journey into the world of the Japanese dairy drink with probiotics. Visitors to the Experience will learn more about healthy digestion, the impact this has on your immune system, and the impressive history of Yakult. This includes a digital tour of the European factory in Almere, a visit to the lab of Dr. Shirota (the Japanese founder of Yakult) and various interactive game elements.
15,000 visitors every year
Before the corona crisis, roughly 15,000 consumers visited the European Yakult factory in Almere every year. There, the long history of the company is explained and people can see with their own eyes how Yakult is made, from fermentation to filling the bottles and transport to the stores. With the launch of the interactive platform, Yakult offers an accessible and future-proof alternative to the physical factory tour and teaches consumers how to promote balance in the gut flora.
Marlies Voorneman, Marketing Manager at Yakult Netherlands:
You’re in charge
The Yakult Interactive Experience has been developed especially for Yakult fans, health lovers, and anyone who wants to know more about the intestinal flora and the L. casei Shirota bacteria. Visitors decide which ‘route’ they take and in what order they watch the videos. Along the way, host Miki shares various fun facts and visitors can collect points by answering questions and playing games. When you gather enough points, you get access to ‘the World of Flavours’, and viewers can win prizes like a wellness voucher, a balloon ride, or a night in a Nature House.
Maeckers and Blue Billywig are responsible for the development of the Experience. Selina Hehakaja, interactive producer at Blue Billywig:
Kees van Velzen, managing director at Maeckers:
The Yakult Interactive Experience will be rolled out over the next 12 months through three campaigns on social media “Dive into the World of Yakult”, “Experience the World of Yakult” and “Discover the World of Yakult”. In time, Yakult will look at broadening the platform and on-pack communication.
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