Here are the 10 industries primed to dominate in the retail media video landscape right now:
1. Grocery & Liquor
Video transforms routine shopping into an inspirational experience. Instead of static product shots, brands can showcase recipe tutorials, quick meal ideas, or expert-led drink pairings. In this high-frequency category, video captures attention, increases basket size, and encourages the selection of premium brands.
Advertisers are eager to run pre-roll ads here because they reach consumers actively planning meals or purchasing ingredients, offering immediate influence at the point of decision.
2. Consumer Electronics
These are complex, high-consideration purchases. Video for retail media provides the ideal canvas for product demonstrations, immersive unboxing experiences, and direct feature comparisons, helping shoppers mitigate buying friction and build confidence in their investment.
Video ads shown ahead of product tutorials capture the attention of consumers seeking product validation, right before they commit to purchase.
3. Pet
This category is profoundly driven by emotion and care. Video lets pet food, wellness, and toy brands appeal to the human-animal bond, pairing expert content with product promotion. Retailers can host valuable expert content, placing highly relevant product ads alongside educational content that deeply resonates with pet owners.
Brands pay a premium for instream placements that capture emotional connections with dedicated pet owners researching product benefits and care tips.
4. General Merchandise
This broad category has immense video monetization potential, particularly during seasonal spikes. Visual holiday gift guides, back-to-school setups, or lifestyle vignettes illustrate how multiple products work together.
Delivering a pre-roll here targets customers already in a discovery mindset, helping brands to introduce complementary products or drive demand during high-traffic promotional periods.
5. Health, Beauty & Wellness
Trust, efficacy, and proper usage are crucial. Tutorial videos–makeup application, skincare routines, fitness demonstrations–combined with authentic testimonials and precisely targeted using purchase history, position products as credible and indispensable solutions.
For advertisers, this approach reaches a focused audience actively seeking guidance, leveraging the retailer’s authority before consumers view “how-to” or testimonial content.
6. Home Improvement & DIY
Customers come to these retailers seeking solutions for specific projects. Step-by-step “How-To” videos show how to use tools, apply materials, and assess durability, instilling confidence and encouraging the purchase of everything required for the task.
Endemic brands benefit from preroll ads that reach project-ready users, maximizing relevance and minimizing waste.
7. Hospitality & Travel
Video is essential for selling aspiration and experience. Whether it’s a hotel chain, an airline, or an online booking platform, video enables partners to showcase immersive destination footage and curated travel previews to inspire immediate conversion.
Travel brands highly value engaging ad slots that reach customers who are actively fantasizing or planning their next booking, offering precise targeting at moments of intent.
8. Pharmacies & Healthcare Retail
Trust and expert guidance are essential in this sector. Video enables pharmacists and brands to provide authoritative, educational content—such as proper medication usage, chronic disease management tips, or seasonal wellness guides. This content builds immediate consumer trust and positions product recommendations as part of a credible solution.
Advertisers targeting this category highly value ad placements before content addressing specific symptoms or wellness concerns, ensuring their products reach high-intent consumers seeking health solutions.
9. Apparel & Fashion
Movement, texture, and fit are critical in this category, and are elements static images can’t convey. Video enables styling guides, virtual try-ons, and runway clips, creating an editorial feel that links inspiration to purchase.
The high engagement of styling videos makes advertising attractive, as it ensures brand visibility during key moments of consumer inspiration and trend discovery.
10. Second-Hand Marketplaces
For platforms built on trust, video is indispensable. It lets sellers show verifiable proof of an item’s condition, demonstrate functionality, and offer 360-degree views—reducing buyer uncertainty and speeding up transactions for both peer-to-peer and managed inventory.
Advertisers are willing to invest here to reach buyers exhibiting strong intent to purchase, leveraging the trust established by the video content itself.
The message is clear: high-impact video is fundamentally reshaping the retail media landscape. If you’re a retailer in one of these categories looking to maximize your ad revenue, a robust OVP isn’t optional; it’s the key to ensuring content security, maintaining platform control, and unlocking unparalleled monetization potential.
