One possible solution is rewarded video ads for digital publishers.
This innovative approach integrates advertising seamlessly within content, creating a win-win scenario for publishers, advertisers, and users. Want to see an example?
Take a moment to check out the ad below to witness the impact for yourself:
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This is an example of what a rewarded video ad can look like for a publisher. Having viewed the ad, you may now proceed with the rest of the content.
Exploring the Benefits of Rewarded Video Ads
Rewarded video ads offer users access to premium content, such as exclusive articles, gated videos, or bonus game levels, in exchange for engaging with brief advertisements. Strategically positioned within content, rewarded video ads boast completion rates exceeding 70%, significantly higher than traditional banner ads. This translates to heightened engagement, receptivity, and increased viewability for advertisers, leading to improved ad performance and ROI.
A Step Beyond Traditional Paywalls:
Unlike conventional paywalls that can abruptly halt user journeys, rewarded video ads offer a less obtrusive alternative. Users are presented with the opportunity to interact with a short ad, granting them access to desired content with minimal hindrance. Publishers can and should tailor the length or number of ads to ensure a smooth user experience and uphold the premium standards of their site.
Complimentary to Subscription Models:
For publishers relying on subscription-based revenue streams, rewarded video ads can serve as a valuable tool to incentivize free users toward premium subscriptions. By offering a tantalizing glimpse of exclusive content in exchange for ad engagement, rewarded video ads can encourage free users to experience the value proposition of premium subscriptions. This integration enhances, rather than replaces, traditional paywalls. Publishers could integrate rewarded video ads as part of their soft paywall strategy, offering users an alternative pathway to access premium content while still generating revenue.
By offering a valuable exchange for both users and advertisers, rewarded video ads are a powerful tool for publishers to create a sustainable and diversified revenue stream in today’s dynamic digital world.
Do you want to learn how rewarded video ads can help you improve user engagement and boost revenue? Schedule a free consultation with our video experts to discuss a custom strategy for your site!
