Good news from Switzerland: the interactive video “Save Your Friends” won a Silver Dolphin Trophy at the Cannes Corporate Media & TV Awards in the category Interactive Videos.
The interactive video educates young people on safety measures and the dangers of open waters in Switzerland. Viewers take on the role of the protagonist and answer questions. Much like a video game, viewers need to answer these questions correctly to make it to the end of the video. This gamified experience immerses viewers in the video, while also teaching them how to stay safe. Watch the whole video and read the interview with BOFF.
About the Cannes Corporate Media & TV Awards
The Cannes Corporate Media & TV Awards is an annual international festival dedicated to corporate films, online media and TV productions. The festival is considered to be one of the biggest festivals for corporate films worldwide. The international competition is open to film producers, clients, agencies, TV stations and students.