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In this blog, we’ll highlight 10 product categories; from Grocery and Electronics to Pet, Beauty, Travel, and more; that are leading the Retail Media video boom. Each shows how video drives inspiration, trust, and purchase intent right where it matters most.

Discover how leading retailers are using video to connect the dots between on-site, off-site, and in-store channels. From personalized product videos to shoppable ads and connected TV, we explore why video is  essential for a successful retail media strategy.

Learn why video plays a vital role in the success of modern retail media networks. Discover how it enhances engagement, improves targeting, and helps drive both brand awareness and sales across every touchpoint. 

In this post, we’ll explore the major advantages of transitioning to a premium OVP and how it can transform your video strategy into a scalable, business-driving engine.

This blog explores the tipping points that signal you’ve outgrown YouTube, and it lays the foundation for understanding how a premium OVP can unlock the next level of value in your video content.

At Blue Billywig, we use interactive video to solve specific challenges and create real impact. But how do you make an interactive video that actually works? What should you keep in mind? Here are five practical tips to help you get the most out of your interactive video.

In 2025, video content remains a dominant force in digital communication. As platforms evolve, businesses and organizations recognize that video is no longer just a marketing tool—it’s an essential way to engage and connect with audiences.

Short-form video, typically under 60 seconds in length, has seen explosive growth, driven by platform algorithms prioritizing engaging content, shifting user preferences toward quick and digestible media, and increased mobile usage.

At Blue Billywig, we’re on a mission to make video content accessible to everyone, creating a digital world that everyone can enjoy, free from barriers.  That’s why we’re proud to introduce support for sign language interpretations in our video player.

Traditional debt collection methods are losing their effectiveness in today’s world, where empathy and customer focus are key. Organizations that embrace personal, accessible communication not only see better results but also build stronger, long-lasting relationships with their customers.

Government agencies and public sector organisations must, of course, fully comply with the law and adhere to the latest guidelines. The location of the server and the preservation of rights of the content are very important in this regard.

Websites use cookies to collect data such as browsing behaviour, preferences and interactions with the video. For all (government) organizations that embed a video player on their own website, it is mandatory to explicitly request users for permission to place cookies.

With the launch of our strategic partnership with Scribit.pro, our video platform has gained a powerful new feature: comprehensive video accessibility.

Scribit.Pro and Blue Billywig, two leading video technology companies, are excited to announce a new strategic partnership for video accessibility

Explore the top 5 trends in digital video advertising. Learn about the rise of Connected TV, Interactive video ads ,and more. Discover how these trends can refine your strategy and keep you ahead in the evolving landscape.

 All online content should be accessible to everyone, regardless of any disabilities. Thankfully things are moving towards making this a requirement, and does not apply only to text,  but also audio and video material.

Having updated to Prebid 8 ourselves here at Blue Billywig, we will explore the key updates and changes introduced by Prebid 8 and delve into their implications for digital publishers.

Interactive CTV advertising is transforming the way brands connect with viewers. Learn about the challenges and innovations that are shaping the future of advertising.

Enhance your video and content creation using cutting-edge AI-powered tools. Dive into our blog and discover how AI tools can revolutionize your approach.

Discover how SIMID facilitates immersive experiences, boosts user engagement, and drives conversions for brands.

How football clubs become top of the league when it comes to their fan engagement & maximizing video monetization.

Unlock the potential of interactive video learning: embrace mistakes, empower through scenarios, and tackle tough topics

Boosting trust in Programmatic Ads: explore Sellers.json advantages for enhanced transparency and buyer confidence in digital advertising. Learn more.

A comprehensive guide on OTT TV, ott streaming, and ott video solutions.  Gain insights and discover the opportunities in the OTT TV industry. Learn more!

Unveiling the Impact of New Video Ad Guidelines by IAB Tech Lab. Explore the changes and their significance. Learn more!

Check out this comprehensive checklist for creating accessible videos that adhere to Web Accessibility Guidelines (WCAG).

Learn how a branded video player can seamlessly match your brand, boost your video SEO, improve engagement, and more!

We’ve rounded up our best read blogs & guides in 2022 to help you brush up on your video knowledge.

In this blog, you’ll learn how to produce an unforgettable interactive video in 6 simple steps.

Blue Billywig is making OTT offerings much more accessible and affordable for publishers and content creators.

Speed, efficiency and user friendliness are the cornerstones of the new and improved analytics dashboards. Time to talk to our product owner Tom about the new changes.

In this article we’ll dive into the current trends of OTT and the opportunities and impact this will have for your business.

Download the guide “Comparing YouTube to a professional platform” to help you decide when to use a free service, when to use a professional platform, and when to combine the two.

We’re happy to announce the launch of OTT services, allowing all of our clients to easily roll out OTT apps across all major platforms.

What is video hosting for business, why do you need it and what are the benefits of having your own video hosting platform?

In the eBook “Interactive video: revolutionizing healthcare marketing” you’ll find out how interactive video helps you achieve your goals.