Create unique interactive video ads. Either use one of our easy-to-use formats or create your own. Turn a standard instream or outstream ad into a more effective and engaging interactive video ad, improving brand association and increasing ROI's. All formats are completely customisable.
Whether you create your own interactive advertisement from scratch or decide to go with one of our tried and tested templates, your engagement will rise and your customer satisfaction will increase.
Video-in-video
Add a video-in-video layer to allow viewers to gather in-depth information
Menu
Encourage viewers to watch more clips or explore more options
Links
Add clickable URLs and hotspots to navigate to product clips or webpages
Forms
Collect direct leads through the use of forms in the video
Geolocation
Show creatives or elements based on users’ location
Custom Interactivity
Contact us to learn more about custom interactions.
Formats & templates
Featured format: The Chooser
This format is highly engaging. By providing users with different options, this format encourages them to make a choice. Users are enabled to follow a path that is both relevant and personalised and increases purchase intent. In addition, brands gain invaluable insights into consumers' choices.
key findings
Once the user interacts with the ad, the average engagement rate for the secondary clip is 56%
Increased time spent with the ad, with an average increase in completion rate by 50%
Featured format: Shoppable video
The Shoppable video format allows brands to connect with consumers in a new way. By engaging them with interactive shippable product items, viewers are stimulated to make a purchase decision. This leads to increased purchase intent. Additionally, the number of steps to be taken in the buying process are reduced. Finally, the innovating shoppable formats have a positive impact on creating brand awareness.
key findings
The Shoppable Video ad format creates new and alternative retail opportunities as well as speeding up the buying process
Increased time spent with the ad, with an average increase in completion rate by 80%
With interactive video data, it is easy to determine exactly what your viewers find interesting about the particular product or service as well as the precise point that triggered the viewer to request more information or proceed to a purchase.
VAST reporting
Generate an exportable VAST report containing the campaigns metadata, impressions, quartiles and completion rates.
General analytics
Track your campaign performance by granular breakdown with more than 50 filtering options for content type, audience, technology and engagement.
How do agencies and advertisers work with the studio
Create your own unique design and formats or use the standard templates from the Interactive Ads Studio. You can also work with our in-house editors directly to create effective and innovative interactive and/or dynamic campaigns.
VPAID
Complete the workflow by generating a VPAID tag that can be booked in any ad system.
SIMID
Generate a VAST tag where the interactive code is run in safe iFrame.
EMBED SCRIPT
Generate the player script that can be placed on the page directly or booked in display positions.
Download the interactive ads overview
15 seconds of an interactive video ad is worth 45 seconds of time. Download the overview to check out various formats, cases and to read more about the effectiveness of interactive video ads.
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