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Interactive Video Ads Studio

increasing relevance - engaging audiences

Create unique interactive video ads. Either use one of our easy-to-use formats or create your own.  Turn a standard instream or outstream ad into a more effective and engaging interactive video ad, improving brand association and increasing ROI's. All formats are completely customisable.

Increase engagement

Gamify and enhance the user journey by giving something they want to take their time to interact with.

Drive conversion

Increase purchase intent by offering a new innovative alternative for online shopping.

Create brand recall

Campaign is more memorable regardless of whether the consumers interact with it or not.

Social

Repurpose and maximize the exposure of your social assets.

Drive traffic

Use interactivity to drive relevant traffic to optimized landing pages, a YouTube channel or other content platforms.

Interactive advertising possibilities

Whether you create your own interactive advertisement from scratch or decide to go with one of our tried and tested templates, your engagement will rise and your customer satisfaction will increase.

Video-in-video

Add a video-in-video layer to allow viewers to gather in-depth information

Menu

Encourage viewers to watch more clips or explore more options

Links

Add clickable URLs and hotspots to navigate to product clips or webpages

Forms

Collect direct leads through the use of forms in the video

Geolocation

Show creatives or elements based on users’ location

Custom Interactivity

Contact us to learn more about custom interactions.

Formats & templates

 

Featured format: The Chooser

This format is highly engaging. By providing users with different options,  this format encourages them to make a choice. Users are enabled to follow a path that is both relevant and personalised and increases purchase intent. In addition, brands gain invaluable insights into consumers' choices. 

key findings

  • Once the user interacts with the ad, the average engagement rate for the secondary clip is 56%
  • Increased time spent with the ad, with an average increase in completion rate by 50%
 
 

Featured format: Shoppable video

The Shoppable video format allows brands to connect with consumers in a new way.  By engaging them with interactive shippable product items, viewers are stimulated to make a purchase decision. This leads to increased purchase intent. Additionally, the number of steps to be taken in the buying process are reduced. Finally, the innovating shoppable formats have a positive impact on creating brand awareness.

key findings

  • The Shoppable Video ad format creates new and alternative retail opportunities as well as speeding up the buying process
  • Increased time spent with the ad, with an average increase in completion rate by 80%
 

Check out the other formats below

Tab the format to select view other options

Check out the other formats below

 
The CTA
The Carousel
Branded
Social Extend
The Collector
The Quiz
The Prolongator
The Reducer
Dynamic
The Compressor
The Expander

The CTA

The CTA enables advertisers to add a clear call to action button within the video ad, which could also be used to draw the viewers attention.

DEMO

The Carousel

The Carousel allows advertisers to build a conveyor belt within the ad that can display numerous products.

DEMO

Branded

Create a branded player by showcasing several products and offer to redirect the user to the right product.

DEMO

Social Extend

Social Extend allows advertisers to repurpose and maximize the budget and exposure of their social assets.

DEMO

The Collector

The Collector is a video ad format that enables the advertiser to request data from their target audience.

DEMO

The Quiz

The Quiz gamifies the video content and thereby enhances the user journey.

DEMO

The Prolongator

The Prolongator provides the viewer with an option to switch from the original short ad to a longer version.

DEMO

The Reducer

The Reducer provides viewers with the option to watch a shorter version of the ad.

DEMO

Dynamic

Dynamic ads show elements based on data points, such as location, time, weather and audience.

DEMO

The Compressor

The Compressor allows users to reduce the size of the video, revealing various customisable interactive buttons that surround the video.

DEMO

The Expander

The Expander is a small video surrounded by various customisable interactive buttons. Viewers can expand the main video over the other content.

DEMO

READY TO START TESTING?

Drop us a line and we'll be in touch to set up a free demo.

Request a demo

Invaluable insight into consumer choices

Interactive Ads Studio Analytics

Interactive Ads Studio Analytics

Interactive analytics

With interactive video data, it is easy to determine exactly what your viewers find interesting about the particular product or service as well as the precise point that triggered the viewer to request more information or proceed to a purchase.

VAST reporting

Generate an exportable VAST report containing the campaigns metadata, impressions, quartiles and completion rates.

General analytics

Track your campaign performance by granular breakdown with more than 50 filtering options for content type, audience, technology and engagement.
Video advertising

How do agencies and advertisers work with the studio

Create your own unique design and formats or use the standard templates from the Interactive Ads Studio. You can also work with our in-house editors directly to create effective and innovative interactive and/or dynamic campaigns.

VPAID

Complete the workflow by generating a VPAID tag that can be booked in any ad system.

SIMID

Generate a VAST tag where the interactive code is run in safe iFrame.

EMBED SCRIPT

Generate the player script that can be placed on the page directly or booked in display positions.

Download the interactive ads overview

15 seconds of an interactive video ad is worth 45 seconds of time. Download the overview to check out various formats, cases and to read more about the effectiveness of interactive video ads.

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