Think: how many screens are present in your household? Besides a television, do you own a tablet, smartphone, laptop and desktop? And do you use all these screens to watch video content?
The distinction between different technologies and screens could already be filtered in the Online Video Platform, but only based on mobile types and smart TVs.
The distinction between different devices that people use to watch video content, has become even clearer in the Online Video Platform. As of the 5th of February, we collect the data based on Device Type.
Now, Video Analytics in the Online Video Platform provides you with an overview of: which devices people use to watch, along with what operating system and browser they use. This makes it easier to discover trends in the way people watch video content. By having access to these attributes, you will have a more informed and holistic approach when it comes to your video content.
For example, people no longer watch content on their desktop, but instead use their smartphone. This means an entirely new way of viewing. Think about factors such as, watching in an app, consuming short content and the rising popularity of mute video. Having this information will allow you to cater to the needs of viewers, while continuously optimizing.
More insight in video content and viewers makes it easier for you to meet your objectives. That is why it is important for us to offer increased insight where we can, to provide as much clarity as possible. This is one step we are taking by pushing the boundaries, ensuring that Video Analytics is constantly evolving and improving.