Video Advertising Formats
Blue Billywig offers a wide range of customisable video ad formats that cater for all content types. Our Player comes with a selection of out-stream and in-stream formats, enabling publishers to build a successful and profitable video strategy. Advertisers and agencies benefit from the high impact nature of video advertising, ensuring high campaign performance and ROI. See examples of our most popular ad formats below.
InArticle
The InArticle ad format is the most popular of the outstream formats and offers publishers with premium editorial content a chance to monetize this inventory with video ads. The user remains in full control of whether to engage with the advertisement or proceed with the content.
Demo
StayInView
The StayInView Outstream format is the brainchild of Blue Billywig, designed to increase outstream performance for advertisers on mobile devices, with a view through rate and overall performance similar to that of instream ads.
Demo
InMenu
The InMenu format opens at the top of the webpage, with a large player creating a high impact and giving users the opportunity to engage with the advertiser before consuming the selected content.
InOverlay
The InOverlay format sees a video ad opening in an overlay when a user reaches the desired area of the page for the ad to fire. A high impact format with 100% viewability, the overlay dominates the webpage, with the user having an option to stop viewing at any time and continue with the content.
InPage
InPage video advertisements are named as such to suggest that outstream video does not necessarily need to be placed within a block of editorial content, as is the common perception. InPage ads demonstrate the ability to place the outstream player in any form of content on a webpage, such as login pages, category lists, or blocks of images.
Blue Billywig Instream Advertising
If you are a media owner already publishing video content, the Blue Billywig advertising platform enables you to easily insert ad slots within your video streams. Our platform ensures the most optimal user experience, selecting the suitable ad format and highest quality streaming experience. The most popular in-stream format is the pre-roll, with mid-rolls, post-rolls and overlays also possible.
Pre-roll
A pre-roll is a video ad that plays immediately before the chosen content of the user. Advertisers will target content types or user profiles that suit the message they are trying to get across in allotted time slot. Pre-roll lengths are usually between 15 and 30 seconds long. The shorter time range suits the type of short video clips that are common online. 30 seconds ads are more suitable for users watching longer shows, such as on-demand television.
VMAP
Adding a VMAP tag behind the player provides publishers with the opportunity to run tv styled ad breaks within their online video content. This feature is particularly interesting to publishers who run long form content, as it provides them with the opportunity to maximise the revenue potential of such content., by running multiple ad slots at various intervals within the stream.
Post-roll
A post-roll plays after the chosen content has ended. While the post-roll may not acquire the same inventory levels as it's peers, they produce a significant impact as they have the benefit of being the last message a user consumes. Additionally, the user chooses to engage with post-rolls, giving it a higher conversion rate.
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