AVERAGE FEEDBACK RATE
OF VIEWERS APPRECIATE THE VIDEO
Klap is a Dutch insurance broker that actively helps people find an insurance that fits their needs. Customer experience and satisfaction are some of Klap's core values, with a personal approach and the occasional surprise for their clients. For example, by sending a personalised birthday video message.
The birthday video puts a face to the family business and creates a personal moment between Klap and the client. The content of the video is both funny and authentic, as the entire Klap team, from trainee to commercial director, plays an active role in the video.
Klap sends the video to its clients on their birthday. No less than 97% of the viewers give a positive reaction after watching the video, partly thanks to the personalisation and the authentic look and feel. These kinds of personal moments enhance the feeling of loyalty and increase customer satisfaction.
With the help of Blue Billywig, Klap created two personalised videos that are automatically distributed to clients, with the aim of introducing them to our organisation in a playful way and to congratulate them on their birthday. Thanks to these videos, we strengthen our bond with the client, which is in line with our core values. Blue Billywig has perfectly supported this in both the creative process and the actual distribution, by translating the DNA of our organisation into the video message together with a lot of fun and dedication.
- Bram Grundmeijer - Commercial Director Klap
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