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In the modern world,  there is an abundance of available information. Ensuring people invest time listening to your message, as well as returning afterwards, can be a complex strategy to implement. With interactive videos, we simplify this process, keeping things relevant for the viewer and ensuring their attention is held.

Experience first-hand how interactive video works. Direct your own interactive video.

What is Interactive Video?

An interactive video is a dynamic video that responds to the viewer’s actions. There are two distinct forms:

  • Branching
  • Interactive Overlays


With branching , an interactive structure is added to your video so the viewer can determine what content is relevant. This is in contrast to linear video where the viewer is asked to watch the entire video regardless of its relevance, creating a negative impact on the completion rates . With interactive videos, the viewer only watches what they find interesting, resulting in higher completion rates and increased customer satisfaction.
This, for example, is why interactive videos are used successfully to answer FAQs.

Interactive Overlays

With interactive overlays, the interactive elements are layered on top of the video. This type of interaction works particularly well for existing video content, for example,  creating a ‘buy now’ button  or asking a viewer for feedback.


It's also possible to combine branching and overlays in the same video, creating a situation where the user is totally engaged with the content.  They then have the ability to makes choices, completes forms, provide fdback and even make a purchase.

Types of Interactive Video

Depending on your objectives there are different types of interaction that can be added:

  • Lead generation:
    • Completing a contact form within the video.
    • Planning an appointment.
    • Signing up for the newsletter.
  • Sharing on social media or sending a direct email: “Hi Tom, I think you may like this video.”
  • Directly adding items to a shopping basket.
  • Offering more detail or an extra explanation in the form of video-in-video, text and/or images.
  • Opening an external website or app.
  • Downloading documents straight from the video.
  • Jumping to a specific time (chapter) in the video.
  • Asking for feedback: what did viewer think of your video?
  • Triggering an event on the page where the video is featured (via java script, for example).
  • Tuning personalised interaction to the viewer.
  • Adding audio tracks: addressing the viewer personally, choosing another language or voice-over.

A personal approach and call to action ensures that the viewer remains engaged and motivated to click. The result is that viewers pay more attention to the video and watch it for longer.

Interactive video on mobile devices

Video use on mobile devices is growing exponentially. It is expected that over 50% of online videos will be consumed on mobile devices in 2017. With Blue Billywig, all interactive elements added to your videos will also work across all device types. Our in-line technology , unique in the market, ensures that interactive videos play seamlessly on iOS devices , without the need to download an app.

Interactive video analytics

With interactive video, the analytics can be delved into on a much more granular level than with linear video. By measuring every click or interaction, reporting can be provided for exactly how a viewer navigated through a video. With this data, it is easy to determine exactly what they find interesting about the particular product or service as well as the precise point that triggered the viewer to request more information or proceed to a purchase.

Download whitepaper and infographic

How do consumers experience interactive video? How do they currently watch? And what role does online video play in the customer journey?  Discover the results. Fill in your mailadres and receive a link to download the whitepaper and the infographic.

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