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Digital video advertising is the fastest growing online ad category by quite a distance, with total spend set to increase from $6.32bn in 2014 to $15.39bn in 2019 (PWC). While video has always been popular, the ongoing shift of users to smartphones and tablets, coupled with the ease of posting video content online, has accelerated the growth rate.
This substantial increase in content does not alone explain why advertisers are so keen to invest large portions of their budgets in video. However, the facts of why they should are staggering. According to Forrester, people retain 58% more information from audio and visual stimulation than from other content types. Added to that is that 64% of users who view an online video are more likely to make a purchase than those who don’t. (Comscore). To put it simply, video ads simply perform better than other forms of web based advertising.
For publishers, it is imperative that the correct video strategy is implemented, so that you can benefit from this booming market without upsetting your loyal users.
Blue Billywig can help you with these decisions, from the implementing of video content on your webpages to the placement of advertising slots. Our team of online video professionals work alongside you every step of the way, also providing their expertise to assist you with your monetisation strategy.
The Blue BIllywig Player empowers publishers to manage, publish, convert, optimise and analyse their online video content.
Our in-stream advertising solutions enable publisher to maximise the revenue potential of their video content.
The Blue BIllywig out-stream suite supports publishers who wish to increase their video ad inventory without the use of video content, such as within editorial content.
The Blue Billywig Ad Exchange gives publishers an opportunity to tap into added demand sources to compliment their direct sales.