Learn how Vidio leveraged our Interactive Video Ads Studio by creating engaging campaigns with Grab and Ace Hardware that drove user interaction and conversions.
Vidio, a leading Indonesian entertainment platform, captivates audiences with a dynamic experience. It offers a comprehensive library of content, featuring live-streaming channels, critically acclaimed original shows, and a wide variety of popular television programs.
Vidio keeps viewers entertained and engaged, making it a one-stop shop for on-the-go entertainment in Indonesia.
Vidio partnered with Grab, Southeast Asia’s super app giant offering ride-hailing, finance, and food delivery services, to launch a video campaign showcasing deep discounts on Grab Food and Grab Bike.
Vidio’s use of the Chooser ad template displayed clear calls to action, encouraging viewers to engage with the video and highlighting significant discounts (up to 90%) available through the Grab app. Those without the app were seamlessly directed to download it. This strategic use of the template, combined with substantial discounts, resulted in strong engagement and positive results.
Results
To capitalize on their 28th Anniversary Sale, Ace Hardware – Indonesia’s most complete home improvement and lifestyle store (boasting over 50,000 products across 230 stores in 67 cities) – partnered with Vidio, resulting in a captivating video campaign.
Vidio’s innovative use of the Chooser ad template took center stage. Customers were presented with four options: furniture, storage, cooling, or the 28th Anniversary Sale deals themselves. Each click on their preferred choice led them to a dedicated video showcasing relevant products and deals. Four clear CTAs within the ad, aligned with the choice options, encouraged viewer engagement. This, followed by relevant branching videos, ensured a personalized experience based on their selections. The result? Strong engagement and impressive results.
Results
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