About Everysport Media Group

Everysport Media Group is the leading sports media and sports data company in the Nordics.

Industry Internet publishing
Company size 51-100 employees
Headquarters Sweden

Objectives

Streamline workflow for video content management and publication
Analyse and optimize distribution and reach of videos
Create a profitable model through ad partner integrations for instream monetization

Why Everysport works with us

Our video content workflow and optimisation has improved a lot since our team started using Blue Billywig’s platform. Their reliable and robust technology, together with the support and the relationship we have with the team are the key reasons why we have chosen to further strengthen our collaboration. In all the years working together, I can’t recall the platform ever malfunctioning, or a time when we have been left waiting for answers for anything.

Uffe Bodin, Head of Media Everysport Media Group

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How Everysport uses our Online Video Platform

Streamline workflow for content management and publication

The goal of Everysport is to provide a quality user video experience across all screens and devices for their loyal viewers. Additionally, they wanted to simplify and optimize the workflow for their editorial teams. 

Everysport Media Group use our platform to easily manage all their video content for their different sport labels. Premium sports websites such as Hockey Sverige produce videos with in-depth analysis for fans of ice hockey. 

Through the use of our Online Video Platform, editors can simply upload and embed videos in their CMS, use additional settings such as scheduling or clipping, and publish in an instant with zero technical expertise required. 

Analyze and optimize

When using our platform to analyse video content performance, Everysport noticed that there were a high percentage of web pages that did not contain video, despite having videos that were highly relevant to the context of the page. 

Everysport used this information to optimize the setup by implementing relevant playlist embeds on all the web pages that previously did not contain video. This drastically increased the visibility and reach of their videos.

What Everysport has achieved

Through this regular optimisation and the continued commitment to producing quality content, Everysport managed to double their video views within the first 6 months live. This naturally led to a similar uplift in ad inventory and instream revenue, keeping both the editorial and commercial teams satisfied, which is no mean feat in a publishing house!