Elkien informs tenants about the annual rent increase through interactive video
Housing association Elkien has chosen interactive video for seven consecutive years to inform tenants about the annual rent increase.
In the video, tenants can first set their personal preferences, such as subtitles, playback speed, and volume. They then select their own situation, after which the information is fully tailored to their needs.
About Elkien
Elkien is a housing association committed to providing affordable and pleasant living. The organisation communicates actively and clearly with its tenants and places a strong emphasis on digital accessibility and inclusivity.
Objectives
Products
How Elkien uses our online video platform
- Personal and Clear Communication
To inform tenants about the annual rent increase in a personal and easy-to-understand manner, taking different individual situations into account. - Digital Accessibility and Inclusion
To ensure that tenants with low literacy levels and tenants with varying digital skills can fully understand the information. - Increasing Satisfaction and Reducing Objections
By providing clearer explanations upfront, to reduce the number of unjustified objections and increase overall tenant satisfaction.
Results
Thanks to the use of interactive video, Elkien has achieved demonstrably strong results. Qualitative research, including customer panels, shows that tenants understand the information better and experience it as clearer. Language ambassadors from Stichting ABC also confirm that the video aligns well with the needs of people with low literacy skills.
- 80% of tenants who start the video actively select their own situation
- A satisfaction score of 75%
- The video is perceived as understandable and inclusive
- A continued annual decrease in the number of unjustified objections since the introduction of the interactive rent increase video
With this approach, Elkien demonstrates how interactive video can contribute to transparent, personal, and inclusive communication — even when addressing complex and less popular topics such as a rent increase.
