a.s.r. boosts pension engagement with Personalized Interactive Video
a.s.r. welcomes pension participants in a personal way through the use of personalized interactive video.
With this video, a.s.r. encourages pension participants to log into the pension portal and complete their personal details.
60%
of participants engage with the follow-up video and portal
97%
of participants give the video a positive rating
About a.s.r
a.s.r. is one of the largest insurers in the Netherlands and offers a wide range of financial products and services, including pension solutions.
Industry
Financial Services
Company size
5.000 employees
Headquarters
Netherlands
Objectives
Personalized onboarding
Collecting contact details
Increasing engagement and activation
Products
How a.s.r. uses our online video platform
- Personalized onboarding:
To welcome new pension participants in a personal and accessible way through interactive and personalized welcome videos. - Collecting contact details:
To obtain the correct email address from participants to ensure future communication regarding their pension. - Increasing engagement and activation:
To increase participant engagement, measured by login rates and video interaction.
This approach ensures that 60% of participants actually log in and watch the follow-up video, after which they proceed to explore the pension portal themselves.
97% of participants rate the video positively.
By using Personalized Interactive Video, a.s.r. is able to achieve these objectives.
