With an online user base of over 2 million readers, publisher Aller Media Denmark was looking for a way to use video monetization to engage more users and maximize their revenue.
With over 40% of Danes reading one of Aller Media’s magazines every week, Aller Media Denmark is the leading publisher of magazines and periodicals in the Nordic region.
Aller Media Denmark approached us looking for a partner that could help them extend the reach of their video content across their portfolio of magazine titles. Their main goal was to significantly increase the number of instream ad calls on their video content, but they also wanted to fill in the gaps with outstream ads as a fallback. This setup enabled them to monetize all their content, all the time.
To further boost their advertising strategy, Aller Media combined multiple smart features in our platform.
Aller Media uses Suggests to add contextually relevant video suggestions to articles without dedicated video content. They combined this with Ad Only Autoplay, where content only autoplays when it’s being monetized, leading to more revenue while limiting streaming costs.
The player floating option allowed Aller Media to run ads that always remain on screen, since they scroll along with the viewer. Autoplay Next makes sure that the next video item is already lined up, so viewers can keep watching.”
Outstream passbacks to display units means that Aller Media always has an ad available, with prebid player bidding providing them with better yield, higher revenue, and more control.
Aller Media Denmark drastically improved their video inventory and increase their revenues. They implemented our player using a single embed script placed in the publisher’s ad server. This enabled them to control the entire setup with simple checkboxes in the user interface. An easy implementation with great results.
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