Transforming Albert Heijn’s popular video content, a key part of Albert Heijn’s marketing, into a valuable, scalable, and highly-targeted retail media channel for brands.
Our platform’s robust CMS enabled Albert Heijn to seamlessly manage and deliver its entire library of recipe videos. By owning the video experience end-to-end, Albert Heijn transformed Allerhande into a sophisticated content engine and a powerful new revenue stream.
Albert Heijn were able to seamlessly insert in-stream ads (pre-roll, mid-roll, post-roll) into their recipe videos. This created a new, high-margin revenue stream by selling this premium ad inventory directly to partner brands.
Next to this, Allerhande also pushed outstream video ads within their product feeds, in order to draw attention to certain brands and thus influence purchase decisions.
By integrating the OVP’s video analytics directly with Albert Heijn’s first-party data, Allerhande could offer brands an unprecedented level of targeting. They could serve relevant video ads (e.g., a commercial for a specific olive oil brand) to viewers who had recently searched for Mediterranean recipes or had a history of purchasing that brand.
The platform’s interactive functionality was strategically used to create a direct link between brand promotion and sales. Viewers could click a button within the video to add all the recipe ingredients—including the branded products—directly to their Albert Heijn online shopping cart, shortening the buyer journey through the use of video.
Our OVP’s detailed analytics enabled Allerhande to provide brands with a complete, closed-loop view of their campaign performance. Brands could see not just video views and completion rates, but also the number of times their product was added to a cart directly from the video, providing a clear ROI.
By adopting an OVP built for retail media, Albert Heijn has successfully transformed its video proposition into a highly valuable engagement and revenue-generating engine.
By choosing an OVP that understands its needs, Albert Heijn didn’t just inspire over half a million home cooks; it proved that video plays a powerful role in building a successful retail media marketplace.
Albert Heijn (AH) is the biggest supermarket business in the Netherlands. It also has stores in many other countries and is now owned and run by Ahold. Allerhande is their customer loyalty magazine .
Every year, the Dutch Burns Foundation works together with the Dutch Fire Brigade to raise awareness about fire safety.
Samsung was able to improve their customer care, relieve pressure on their call center, and reduce their costs by using interactive videos
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